November 21, 2006
NeoMedia and Mobile Services Provider InfoMedia to Co-Market qode® in U.K.
FORT MYERS, Fla., Nov. 21, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an international leader in market-driven technologies, announced today that it has signed a co-marketing agreement for its flagship direct-to-mobile-web qode® technology with InfoMedia Services Ltd., a U.K.-based provider of mobile services to major companies including Microsoft®, Play.com and The Carphone Warehouse®.
Martin Copus, president of NeoMedia Mobile, said InfoMedia () will market qode to its own customers, and work to qode-enable its direct-to-consumer content offerings, including its popular Partymob.com web site ( ), which offers mobile products including ringtones, logos, wallpapers, games and more.Since the launch of its Partymob.com content brand in 2001, InfoMedia has successfully delivered more than 25 million items of mobile content across over 100 operators spanning 45 countries. InfoMedia was the first U.K. company to sell a polyphonic ringtone, and the first to sell a mobile JAVA game direct to consumers. InfoMedia will use qode as a major tool for Mobile Web site discovery for the portals it has developed for blue chip organizations.
InfoMedia will also support NeoMedia in its U.K. marketing efforts by providing outsource services including Mobile Web site and portal design, support services including hosting of destination mobile sites linked by qode and mobile payment.
The first joint effort between NeoMedia and InfoMedia will be supporting ONE water, the cause-marketing water brand which became the first European product to use NeoMedia’s qode® application on its packaging to communicate with customers via the Mobile Internet. Starting next month, ONE bottles will link to the Mobile Internet via qode, with the first shipments of more than 5 million bottles bearing qode-enabled “smart codes” set to be delivered to more than 4,000 retail outlets throughout the U.K in December.
“InfoMedia is justifiably proud of its record of growth and achievement,” Mr. Copus said. “InfoMedia currently holds more than 250 active content licenses with IP owners including major record labels, film studios, game publishers, image libraries and news agencies.
“This co-marketing agreement brings together mobile industry leaders,” Mr. Copus said. “Both companies are excited about our future together in helping establish qode as a key tool in the U.K. for fast-tracking publishers, marketers and their users and customers direct to content and digital assets on the Mobile Internet.”
Michael Tomlins, commercial director of InfoMedia, said his company “is committed to delivering mobile internet solutions for leading media companies and brand owners. qode represents a great opportunity for brand owners to connect their traditional media to the Mobile Internet.”
NeoMedia’s qode (www.qode.com) suite of easy-to-use applications includes qode®reader and qode®window, providing One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Web. qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” for a direct connection to desired information, discount coupons, maps, contest entry forms, etc., and qode®window lets users enter a key word, phrase, UPC, etc., for similar connection.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.
NeoMedia Technologies, Inc.
+(239) 246-9889 or +44 7766 801818
David A. Kaminer
The Kaminer Group
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