NeoMedia’s qode® to Web-enable 5 Million Bottles of ‘ONE’ Water at 4,000 U.K. Retailers (NeoMedia Technologies, Inc.) | Mobile Marketing Association
November 10, 2006



NeoMedia’s qode® to Web-enable 5 Million Bottles of ‘ONE’ Water at 4,000 U.K. Retailers

FORT MYERS, Fla., and LONDON, November 10, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in market-driven technologies, said today that ONE, the ethical water brand, has become the first European product to sign to use NeoMedia’s qode® application on all its packaging to communicate with its customer base via the Mobile Internet. 

ONE bottles will link to the Mobile Internet via qode starting in December, when the first shipments of more than 5 million bottles bearing qode-enabled “smart codes” will start appearing at more than 4,000 retail outlets throughout the U.K.  ONE enjoys a reputation for breaking new ground in marketing, and by having NeoMedia’s qode linking its bottles to information and charitable giving capability on the Mobile Web, it believes it is once again at the forefront of the latest developments in the marketing field.

NeoMedia’s patented  qode (www.qode.com) suite is an easy-to-use set of applications -- qode®reader and qode®window -- which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” to access the Mobile Web site to which the code is linked, while qode®window lets users reach the same destination by entering a key word, slogan or product name. 

ONE water www.ONEwater.org.uk which is supported by celebrities in the U.K., gives 100% of its profits to Playpumps™, the charity which brings fresh drinking water to where it is most needed in Africa. Along with ONE water, Playpumps has the support of leading international philanthropic organizations including USAID, the Clinton Foundation, The MCJ Foundation, The Case Foundation, Unilever, Crealy Adventure Parks, TNT, Vodacom, PEPFAR, Lemelson Foundation, International Finance Corporation, and Jay-Z.    

Playpumps work on a simple concept:  as children spin on a merry-go-round, water is pumped from below the ground, and is then stored in a tank just a few feet away, making a safe, plentiful supply of water available in the community.  To date, nearly 700 PlayPump systems have been installed in southern Africa, providing safe water to a million people living in rural and peri-urban communities. In the future, thousands more PlayPumps will be installed throughout Sub-Saharan Africa, bringing the many benefits of ready access to clean drinking water to millions.

Initially, smart codes linked to qode will appear on 5 million bottles of ONE water, which is stocked by more than 4,000 retail outlets in the U.K., including Tesco, Morrison’s, Waitrose and Co-op supermarkets, Total gas stations, and virtually all colleges and universities in the U.K. as well.

ONE water said that qode will unlock the potential of the Mobile Web, allowing its consumers real-time access to important information about the brand and its humanitarian work in Africa, together with competitions, special offers, and even over-the-air donations.

qode will play a leading role in our marketing approach because it gives us unprecedented flexibility combined with the immediacy of working in real time to deliver promotions and establish relationships with our consumers, “ said Duncan Goose, founder of ONE Water and CEO of Global Ethics.

Martin Copus, president of NeoMedia Mobile and COO of NeoMedia Technologies, said he and his company “are delighted to be working with ONE.  It is a brand with a reputation for leadership and innovation.  It is our hope that qode will help drive sales of the product as well as charitable donations.”

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one –to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

NeoMedia companies and offerings include: 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qodereader, qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts: 
Martin Copus    
NeoMedia Technologies, Inc.      
+(239) 246-9889 or +44 7766 801818    
[email protected]       

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]