MobileLime Merges with Interactive Shopping Leader Cuesol | Mobile Marketing Association
March 27, 2007




MobileLime Merges with Interactive Shopping Leader Cuesol


BOSTON – March 26, 2007– MobileLime®, the first mobile relationship marketing company, today announced
its merger with Cuesol, Inc., a provider of interactive shopping, marketing and self-service solutions for grocers.  The merger will allow the companies to combine MobileLime’s mobile rewards and payment platform with Cuesol’s range of Web, kiosk and shopping cart solutions. 

“The merger with Cuesol offers the opportunity to measurably improve the shopping experience by bringing together cell phone-based rewards and promotions with interactive, self-service shopping,” said Robert Wesley, president and CEO, MobileLime.  “In combining the passion, creativity and technology of these two companies, we will continue to help retailers develop one-to-one relationships with their customers by transforming the retail shopping experience.”

Founded in 1999, and headquartered in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Boston, Cuesol is well known for its personal shopping solutions including a wireless cart-mounted touch screen browser, in-store kiosks, and Web applications and components.  MobileLime’s mobile rewards platform weaves the mobile channel into the fabric of the shopping experience allowing retailers to build better relationships with their customers and increase loyalty, frequency and sales.  

“MobileLime and Cuesol’s merger enables merchants, for the first time, to develop a relationship-based communications program that incorporates mobile rewards and interactivity,” said Jack Mark, founder, Cuesol.  “By leveraging retail and cell phone-based technologies, the combined companies can bring a more robust shopping experience solution to market offering customers convenience and savings.”


Robert Wesley will be the president and CEO of the new combined company.

About MobileLime
MobileLime® is a relationship marketing company that provides integrated mobile rewards, promotions and payment solutions to merchants worldwide.  The company’s unique approach weaves the mobile channel into the fabric of the shopping experience allowing merchants to build stronger, one-to-one customer relationships and increase loyalty, frequency and sales.  Consumers benefit from cardless rewards programs, paperless coupons and special promotions that are targeted and personalized by the merchants they frequent.   

MobileLime was awarded 1st place at the Wireless Emerging Technologies Award at CTIA WIRELESS 2006, the GEM Award for Best Systems and Programs, and the Innovation Award from the Global Mobile Marketing Association.  MobileLime also won the 2005 Global Retail Technology Award for Best In-Store Innovation.  MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.  To learn more, please visit www.mobilelime.com.

About Cuesol
Cuesol, Inc is the leading provider of unique applications that leverage customer purchase history to create an enriched shopping experience, and improve customer loyalty. Cuesol's family of personal shopping solutions includes wireless cart-mounted solutions developed with IBM and Motorola, a deli queue management and self-service ordering solution, and an in-store traffic monitoring and alert system. Cuesol applications have been helping clients enhance the overall customer experience for 8 years. Its customers include grocers such as Stop & Shop, part of Dutch grocery giant Ahold, Giant Eagle, and Ukrop’s. Founded in the UK, the company moved its headquarters to Quincy, Massachusetts in 2001. Cuesol is a privately held company and can be found on the Web at www.cuesol.com

Media Contact:
Melissa Dolan
Fusion PR
212-651-4236
[email protected]
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