UP TO THE MINUTE FOOTBALL ACTION FROM “LA LIGA” AVAILABLE ON MOBILES WORLDWIDE, FROM ARENA <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />MOBILE
Madrid, Spain, October 5th 2005: Mobile users in more than 60 countries across all five Continents can now enjoy up to the minute La Liga goals and highlights videos, thanks to a world-wide rights deal announced today by Arena Mobile.
Under the terms of the deal with Audiovisual Sports, the worldwide rights owner of La Liga content, Arena Mobile acquires audiovisual rights for 2, 2.5 and 3G content for the 2005-6 season Arena Mobile has developed specially adapted content for mobile operators, including videos of all the goals, a one minute video of highlights of each match and a two minute video of the best moments from all La Liga games each match-day. The footage is available via mobile operators across Europe, Asia (China, India, Singapore, Thailand, Phillipines, Malaysia, Taiwan, Brunei, Indonesia....) , Africa, Oceania (Australia and NZ) and in selected Latin American countries, including.
Josep Aliagas, Group CEO, Arena Mobile says, "Mobile content technology has revolutionised how football fans enjoy the game. They want up to the minute information and footage to be available anytime, anywhere. With this acquisition of La Liga mobile audiovisual rights, Arena Mobile becomes one of the most experienced sports mobile content providers.
"This deal boosts our already extensive range of sports content, from Rally Dakar, World Rally Championship, Tour de France, Vuelta a España, Wimbledon, Roland Garros, US Golf Open...as well as licensed content distribution for international sportsmen like Rafa Nadal, F1 driver Thiago Monteiro" adds Aliagas.
"La Liga is one of the most exciting football leagues playing today, with a global following," says Mr Ignacio Arrola of Audiovisual Sport "Many of our fans around the world simply can't be there for matches. Mobile technology takes every match to every fan, no matter where they live. We have chosen Arena as our mobile partner because it has established relationships with mobile operators world-wide and a deep understanding of how to develop and distribute the best sports content on the market."<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
About Arena Mobile
Arena Mobile delivers content to almost 70 mobile operators across all five continents. It develops and distributes content for leading entertainment, music and sports brands including: Marvel, Star Trek, Sony BMG, Warner, Universal, EMI and local Record labels, Rally Dakar, Tour de France, US Golf Open, Wimbledon, WRC and now La Liga.