Measured, locally represented by Carbon 1, brought together two of our most popular client discussion topics: Facebook incrementality and Geo match-market testing. Watch the session as our experts explore these topics including:

• The challenges of measuring Facebook in a post iOS 14.5 world.
• How to build a culture of experimentation that enables your brand to adapt to the regulatory changes.
• Real examples of how DTC brands are using geo experimentation to uncover the true contribution of their most important tactics, including Facebook Retargeting, Facebook Prospecting, and PLA Shopping.

To watch a replay of the webinar click here Incrementality Insights Video Recording 

To download the presentation click here Slides from Incrementality Insights session