Marketing Technology in 2017 (Smart Insights) | MMA Global

Marketing Technology in 2017 (Smart Insights)

April 27, 2018
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With about 3,500 marketing tools available today, deciding what to make use of can be confusing and scary due to the potential expense and challenges associated with integrating these systems. However, marketing leaders should remember that technology creates an opportunity to create more relevant engaging customer experiences than your rivals. Technology is a significant investment, so it should follow a structured, not piecemeal investment approach.