The Marketers Dilemma (Strategy + Business) | MMA Global

The Marketers Dilemma (Strategy + Business)

April 27, 2018
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There are five key elements in today’s marketing world that are essential to success in this role: firsthand insights, integrated brand experiences, breakthrough content, experiments for ROI, and building trust. Likewise, the media has to interact with marketers in new ways as well. To avoid getting caught in the middle, agencies will have to redefine their roles.