Kameleon Technologies Launches Innovative MobiPoint® Technology at 3GSM, Barcelona February 13-16. | MMA Global

Kameleon Technologies Launches Innovative MobiPoint® Technology at 3GSM, Barcelona February 13-16.

February 9, 2006

Kameleon Technologies Launches Innovative MobiPoint® Technology at 3GSM, Barcelona February 13-16.

February 6, 2006-
Now, on-the-go Bluetooth mobile phone users can connect directly to specific rich multimedia content on the web with just one click at a Kameleon MobiPoint® . Each battery-powered MobiPoint® on a billboard, city monument, retail store or other point in the environment emits a unique signature related to its location that automatically tells the mobile user’s handset where to go on the web for specific updateable information.

MobiPoint® Technology is now in the process of test deployment in Europe and the United States, initially in association with advertisers and out of home media companies for use at locations such as bus shelters, street furniture, kiosks, airports, commuter rail cars and platforms, and other special locations in various cities.

With just one click, the Bluetooth-enabled mobile user can get enhanced product information, promos, and other content when and where he's near the point of sale, offering advertisers and brands a unique, patented new way to reach consumers, and add incentive to purchase.

A non-offensive “pull technology,” a MobiPoint® is activated when the mobile user clicks the Kameleon Application on his handset, electing to get content. The mobile customer can download the Kameleon Application as easy as getting a ring tone. Once installed, the Application becomes the users’ passport to MobiPoint® info, offers, and brand-sponsored goodies.

Kameleon’s MobiPoint® technology is designed to reach the on-the-go business crowd and young consumers who are hip to new mobile technologies, appealing to these markets via their use of hi-tech Bluetooth-enabled mobiles, and their nature as early adopters, seeking out and enjoying new ways of interacting with Brands and the environment.

MobiPoints® advertisers reach these early adopters in an interactive, fun way; and, at the same time, enhance brand awareness and offer purchase incentives at, or closer to, the point of sale.

A Kameleon MobiPoint® attached to a bus shelter billboard promoting a concert event let's the consumer learn more about the artists, download a music video, and even purchase concert tickets. All with just one click.

A Kameleon MobiPoint® fixed to a theater marquee let's the consumer learn more about the film, see how many seats are available for the next show, and get a voucher for a free Coke when purchasing a ticket!

Kameleon MobiPoints® found throughout a retail environment attract consumers to special features, provide fashion and beauty tips, and offer accessory ideas.

Product shelves in the supermarket that are enhanced with Kameleon MobiPoints® let customers get interactive product information, coupons, etc.

A Point of Sale Display enhanced with a Kameleon MobiPoint® offers more than just static purchase motivation, bringing the brand to life, featuring the aura of the brand as well as the product.

Kameleon MobiPoints® wake up the static world of out-of-home media, creating interactive networks for advertisers and brands, appealing in a fresh new way to consumers.

If this all sounds like magic or an advertiser's dream come true...it's actually both.

MobiPoint® magic is based on Bluetooth technology, recognized as the world standard of electronic connectivity, sending out a radio signal thirty feet in diameter from a patented Kameleon MobiPoint® strategically placed in the environment (e.g. attached to a bus shelter billboard) that connects the mobile user directly to the information being offered.

Easy to install, indoors or outdoors, battery-powered MobiPoints® are easy to install, require no wiring, and last for two years without maintenance.

Kameleon MobiPoints® offer not only a unique new way to reach customers at or near the point of purchase, but also a way to track impressions and usage. The "clicks" made by the mobile user can be tracked and audited to build user profiles and judge the efficacy and appeal of any particular mobile campaign created on a location-by-location basis. In addition campaigns are easy to modify and update with Kameleon's easy to use back-end software.

Kameleon Technologies is a Paris based/Cambridge-linked technology company incorporated in 2002 to develop products and services related to Bluetooth mobile applications.

For more information on this release, please contact:
Patrick Nagle

331 56 88 19 25
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