April 27, 2018
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Customers provide digital signals to companies regarding what they want out of their customer experience, but companies often spend too much time focusing on isolated data. Instead, they should develop a Customer Data Platform (CDP). This allows marketers to scale data-driven customer interactions in real-time. This concept is becoming the industry standard, with small but growing platforms that will shape the category. Today’s customer expects this kind of one-to-one marketing.