go2’s Mobile Local Search Directory Reports Record Traffic | MMA
February 27, 2006



go2’s Mobile
Local Search Directory Reports Record Traffic

go2’s Award-Winning Mobile, Local Search, Directory and Movie Guide Websites handled over 24 million unique mobile phone local search sessions in 2005 in the U.S., up 51 percent from 2004

Irvine, Calif.  – Feb. 21, 2006 – go2 Directory Systems (www.go2.com), a leading provider of local search and movie guide information over mobile devices in the U.S., announced today that visits to its mobile, local search websites increased 51 percent in 2005 to more than 24.2 million unique user sessions, up from 15.9 million in 2004.  During 2005, go2’s mobile websites, which include Yellow Page, local search and other local information, delivered more than 210 million page views of local information, up 37 percent from over 150 million in 2004.   

“With more than 210 million mobile, local search page views in 2005, go2 continues to be one of the most popular mobile websites in the U.S. and a leading mobile, local search directory and movie guide,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Lee Hancock, CEO and founder of go2. “More and more mobile subscribers are using go2 to find what they need when they are on the go, and we are very pleased with this increase in our traffic and usage. Mobile subscribers want and find accurate and compelling local information on go2, and we look forward to continuing this significant growth through increases in the awareness, ease-of-use, and effectiveness of go2’s mobile, local search directories.”

The most popular searches in the go2 Directory in 2005 are a clear reflection of the most typical of categories almost anyone would search for when on-the-go:  movies, restaurants, accommodations and other travel-related searches.
           

"The popularity of using a mobile phone to search for local information and services continues to grow in North America, as demonstrated by go2's 2005 traffic numbers," said Linda Barrabee, senior analyst for the Wireless/Mobile United States Decision Service of Yankee Group. "The key elements for mobile local search will continue to be ease of use, with limited click-throughs and a friendly user-interface."


Launched in 1999 as the world’s first mobile Yellow Page Directory, go2 is now one of the most widely used mobile, local search directories in the United States. With eleven different, category-specific directories available today, including go2 Business, go2 Dining, go2 Movies and go2 Shopping, the go2 network of local search directories has one-of-a kind, multi-category placement on the wireless Web menus of most major wireless carriers. This unique, multi-directory approach provides tremendous flexibility to wireless carriers to make it easier for their subscribers to quickly find the local information they are looking for.

go2 also served more than 50 million ad impressions in 2005, many for marquee advertisers such as ABC, American Express, Jamdat, ProFlowers.com, Progressive Insurance, the U.S. Navy, Volkswagon and many others. Click-through rates for mobile advertising on go2 are significantly higher than click-through rates for online advertising, in part based on go2’s ability to target advertising by both location and directory search category.

About go2®
go2 owns and operates the go2 network of mobile, local search and directory websites containing Yellow Page, movie guide and other local information. go2 directories have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers. With millions of businesses listed in go2’s database, go2’s local search directories provide fast, convenient access to local information, including movie theater show times and customer specials and promotions. All go2 directories are fully integrated and feature one-touch calling and turn-by-turn directions together with detailed information on many U.S. businesses, including products and brands carried, hours of operations, etc. go2 Advertisers include ABC, American Express, AMF Bowling, Holiday Inn, Jamba Juice and ProFlowers.com. 

Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, Yellow Page-like directory services on mobile devices. For more information, visit
www.go2.com.

go2® and mGuide™ are registered and unregistered trademarks of UDS Directory Corp., dba go2 Directory Systems.

Contact:  Kirsten Woodard or
Valerie Christopherson
Global Results Communications (GRC)
+1 949 608 0276
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />