CMOs—Now Is the Time to Assess Your Digital Skills (Boston Consulting Group) | MMA Global

CMOs—Now Is the Time to Assess Your Digital Skills (Boston Consulting Group)

April 27, 2018

Today’s marketers do not have all the skills they need to operate in a digital world. To navigate this lack of skill, many marketers rely on old-fashioned outsourcing, but digital campaigns require active involvement. By aggressively adopting agile practices, marketers can transform their organizations into fast-moving teams that continually drive growth for the business.