As is the standard of the SMARTIES Awards, every winner – from Bronze to Gold – will be entered into the Business Impact Index (BII). Launched in 2018 it is the first and only global mobile marketing Index that identifies, ranks and awards top agencies, advertisers, brands, and technology enablers that drive significant business impact through mobile-first campaigns.

“In collaboration with WARC, the global authority on advertising and media effectiveness, the Index recognises the best-of-the-best from each year’s SMARTIES winners by ranking finalist and winner data from the global awards program,” explains Luisa Mazinter, MMA SA Chair Emeritus.

“Being recognised as a leader in these global Indexes is a significant achievement for South African brands and agencies as it means that their work has delivered exceptional value for the businesses they represent and is considered to be among the best in the world,” she says. 

Based on the 2020 BII results, [RC1] the top-ranking agencies, brands, and solution providers driving impact and business growth through modern marketing across the Africa Region are:

Top 5 brands Africa Index

1. Nandos _retail
2. Checkers – retail
3. Tinkies – food
4. Heineken – alcoholic beverages 
5. MTN – telecoms & utilities

Top 5 Media Agencies_ Africa Index

1. Magna – Cairo
2. Yonder Media – Johannesburg
3. Red Star – Johannesburg
4. PhD Media – Johannesburg
5. Viseum – Johannesburg

Top 5 Solution Providers_ Africa Index

1. Silverstone – South Africa
2. Vicinity Media – South Africa
3. Praekelt – South Africa
4. Mobitainment – South Africa
5. Afrinolly – Nigeria

Top 4 Digital Agencies

1. HelloSquare - Durban
2. Retroviral – Johannesburg 
3. Trend Media – Westville
4. Exp – Lagos & Exp Nigeria

Local agencies ranking top 5 across the EMEA Region Index are:

• Hellosquare – Ranking 2^nd _Digital/Specialist Agency_EMEA Index 
• Retroviral – Ranking 4^th _Digital/Specialist Agency_ EMEA Index 
• Silverstone – South Africa Ranking 2^nd _Solution Provider_ EMEA Index 

''The most comprehensive body of work available in modern marketing, the MMA Case Study Hub—is available exclusively to MMA members. It offers insights on how the best-in-industry achieves success and provides access to case studies from across the regions,” says Utermark.

Enter your 2021 Smarties submission here https://mmasa.org/?ix=193845,

Closing date: 1 Nov 21'

Smarties Business Transformation 2021 brought to you in partnership with Facebook MTN Standard Bank Group Pendoring Awards Hollard Insurance