January 16, 2006
Britvic Brands Go Mobile with Enpocket
Enpocket named as exclusive mobile partner for brands including Pepsi and 7Up
January 9, 2006- Boston, Britvic, one of the leading soft drinks companies in the UK, has chosen Enpocket as its exclusive mobile marketing provider. Enpocket, the global mobile media company, will deliver all mobile related campaigns for Britvic across 15 brands, and act as the central mobile partner for its roster of retained marketing agencies.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
Britvic has a stable of brands including Pepsi, 7UP, Tango, Robinsons, J2O and the Britvic brand itself. Agencies that work with Britvic above and below the line can now incorporate innovative mobile elements into campaigns using Enpocket.
The Enpocket Marketing Engine, the world’s most widely used mobile marketing software, will be used to deliver campaigns and centrally manage Britvic’s database of mobile opt-ins and consumer preferences. The Engine is used by successful mobile marketers including Vodafone, Sprint, MasterCard and Chrysalis.
“Mobile plays a big part in our consumers’ lives. To take our mobile strategy to the next level, it was key to consolidate all activity into one leading provider,” said Daniel Conti, New Media Manager, Britvic “Enpocket was selected as our mobile marketing partner after a rigorous selection process because of their extensive experience with richer mobile marketing and their proven mobile campaign management technology.”
Enpocket will create and deliver MMS, SMS and mobile internet site promotions for deeper brand-to-consumer engagement. Britvic can also draw upon Enpocket’s ability to develop mobile community applications that enable clients to foster consumer-to-consumer relationships around their brands.
“Britvic has been a mobile marketing pioneer from the start. The win is testament to the strength of our technology and delivery team. It underlines the fact that leading brands are taking a more rigorous, holistic approach to making mobile a core part of the marketing mix,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO, Enpocket.”
Britvic is one of the two leading soft drinks businesses in Great Britain. The Company is the largest supplier of still soft drinks, the faster growing category in the soft drinks market, the number two supplier of carbonates and enjoys the right of first refusal of all new carbonated drinks developed by PepsiCo for distribution in Great Britain.
Britvic’s broad portfolio of leading brands includes established names with high brand
recognition such as Robinsons and Tango and highly successful innovations such as J2O and Robinsons Fruit Shoot. Included within the portfolio are the Pepsi and 7UP brands, which Britvic produces, markets, sells and distributes under its exclusive appointment from PepsiCo. This brand and product portfolio enables Britvic to target and satisfy a wide range of consumer demands in all the major soft drinks categories, via all available routes to market.
Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers. Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.
Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT, Chrysalis, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike. Enpocket has offices in Boston, London, and Singapore. To learn more see www.enpocket.com.
For press inquiries please contact:
Europe and Asia: Hugh Mark, Enpocket, +44 (0)20 7404 2190, [email protected]
US: Valerie Christopherson, Global Results Communications, +1 949 306 6476, [email protected]
Judith Mann, Britvic, 01245 504093, [email protected]