Annual Members Meeting | MMA Global

Join your community of MMA Global members as we share our plans to take on some of the biggest challenges facing marketers today, and advance the practice and profession of marketing in this ongoing era of unprecedented change, challenge and opportunity.

In the last few years, in response to the broadening scope of CMOs and marketing orgs, we’ve well and truly expanded our portfolio of initiatives well beyond mobile marketing and are now focused on the broader ecosystems of marketing and data.

In this session, you will learn:

  • How you and your company can thrive in an era of constant change
  • How winning marketing organizations are setting their companies up for growth now and in the future, through data-driven org design decisions
  • Why leading marketers are addressing intentionality vs. identity, consumer attention and the customer experience with cross-functional approaches.
  • What your peers and subject-matter experts are working on through MMA Think Tanks and Research
  • Including a keynote from Rishad Tobaccowala recently dubbed by TIME magazine as one of five “Marketing Innovators”.
  • A preview of our research agenda and the ground-breaking “Brand as Performance” study.
  • And more!