Agenda | MMA Global

Wednesday, March 16, 2022

2:00 PM – 2:05 PM

Welcome Remarks

Welcome Remarks

2:05 PM – 2:10 PM

Association Business & Membership Vote


2:10 PM – 2:35 PM

Rishad Tobaccowala: How Business & People Can Thrive in the Great Re-invention

We are in the era of “The Great Re-invention” where society, business and people will transform. In this era of constant change and continuous evolution, how can you and your company thrive?

Rishad most recently was the Global Strategist and Chief Growth Officer of the 80,000 person marketing and business transformation Publicis Groupe and has been named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators.” Recently, he published “Restoring the Soul of Business: Staying Human in the Age of Data published by Harper Collins. Additional writings by Rishad can be found in the “The Future Does Not Fit in the Containers of the Past

Author of Restoring the Soul of Business: Staying Human in the Age of Data
Advisor | Speaker | Educator

2:35 PM – 2:50 PM

Around the World with the MMA

Around the World with the MMA

Hear from our Managing Directors for the EMEA, LATAM, and APAC regions.
MMA Board Member and Managing Director APAC
MMA APAC
Managing Director EMEA
MMA
Managing Director LATAM
MMA

2:50 PM – 3:00 PM

DATT is Where It’s At

DATT is Where It’s At

Learn about DATT’s three pillar institutes and the research, and insights driving our forward-looking focus, including industry shifts and challenges
DATT Program Director
MMA Global

3:00 PM – 3:10 PM

Attribution is Hard, MATT Makes it Easier

Attribution is Hard, MATT Makes it Easier

The Marketing Attribution Think Tank (MATT) is the MMA’s community of marketing and analytics leaders, committed to rethink the world of marketing measurement and attribution. The think tank recently released the whitepaper MTA Is Dead, Long Live MTA, pulling back the curtain on multi-touch attribution (MTA), providing an honest and unbiased assessment on the current state of attribution. We’ll share highlights from this research, as well as provide a preview of upcoming MATT initiatives aimed to help make marketing attribution a bit easier for our members.

Marketing Attribution Think Tank (MATT) Lead
MMA Global

3:10 PM – 3:25 PM

The Most Unanswered Question in Marketing

The Most Unanswered Question in Marketing

Get a preview of our 2022 research agenda and how we are tackling the biggest unanswered question in marketing: quantifying the value of long-term Branding relative to short term Performance marketing.
SVP – Head of Industry Research
MMA

3:25 PM – 3:30 PM

Closing Remarks

Closing Remarks