MMA Internet of Things (IoT) Incubation Council brings together various experts in the IoT, marketing and technology fields and will examine the impact that IoT technologies, such as wearables and connected products, will have on marketing and change the way brands create products and services to interact with consumers.

Current Projects

Connected Objects Working Group – Co-Chaired by Reveal and Thinfilm. Building on the Strategic Framework, which outlines the goals and plans for this working group, the group is focused on helping brands articulate and support a value proposition that both brands and consumers can relate to. A white paper on connected objects and the value prop for brands, retailers and consumers is in the works for distribution in March 2017.

Future Direction

The Working Group will change composition depending on the topic – we envision the next areas to include the connected home and the connected car.

Interested in participating in the MMA’s Internet of Things Incubation Council? Reach out now.

Committee Member Companies Include