Privacy | Mobile Marketing Association

Privacy in the digital world is increasingly important, and even more so in mobile because of the unique 1:1 relationship between consumers and their mobile devices. The MMA supports the Digital Advertising Alliance (DAA) initiatives as well as the new efforts emanating from the Trustworthy Accountability Group (TAG).

Current Projects

Meets quarterly for global, regulatory and business updates delivered by the Co-Chairs and select member company CPOs, while providing members with ongoing insights and outlooks from pre-eminent industry experts. In our March 2017 call, we will have a guest speaker Gary Kibel, Partner at Davis & Gilbert, who will address recent developments and shifting responsibilities of advertisers regarding cross-device tracking and consumer protection.

Member Participation

Along with CPOs, CEOs and General Counsels from 60+ MMA mobile marketing member firms, we also have other privacy experts from FPF, NAI and the Council of Better Business Bureaus in the group. This program is only open to MMA North America members.

Committee Member Companies Include