Supporting the Growth of Mobile Marketing

MMA programs and working groups consist of executives who discuss key issues for a specific industry segment, technology or business issue. The programs and working groups meet on an ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative area and membership. The work of many of the programs results in guidelines and best practices, many of which are documented here.

Employees of member companies are eligible to participate in MMA Programs. To join a program, contact committees[at]mmaglobal[dot]com. If you’d like to start a new program to address a particular mobile initiative that is not currently being addressed, email committees[at]mmaglobal[dot]com to learn how to build a strategically grounded initiative.

Download MMA Industry Programs Guide here.

Program Members Include

Mobile Marketing

Be and remain the first voice for mobile privacy by supporting best practices and consumer protection
Data, Behaviors and Best Practices Shaping Success
Leveraging Mobile’s Safest Channel
Evangelize the “unique to mobile” location opportunity
Data, Privacy, Context and Delight: The opportunities and challenges for marketers
Developing Smart Ad Counting Methodologies
Connecting brand marketers with cross-channel attribution approaches, cases and insights to validate the role and value of mobile marketing.


Addressing key issues related to this rapidly evolving platform
Navigating the unique challenges in mobile programmatic: From transparency, to data control, to creative
Building Best Practices: Addressing the opportunities with this growing format
Driving consumer engagement, conversions and brand uplift through sponsored content, native ads, value-exchange ads, contextual ads and more