Global MM25 Marketer Peer Group | Mobile Marketing Association

Global MM25 Marketer Peer Group

The Charter of the MM25 is to work closely with the leadership of the MMA and the boards to identify key priority areas and initiatives that will help #shapethefuture of marketing and allow brands to more effectively and efficiently integrate mobile as core to their overall strategy to drive business impact.

MM25 members represent some of the top marketing talent in the industry today and are the change agents in their organization, driving marketing and business transformation to stay ahead of the competition.

Members of MM25:

  1. Leverage each other’s expertise and experience and disseminate learnings to their internal teams
  2. Commiserate about common challenges and celebrate opportunities
  3. Gain first access to new research and data and insights before general public launch
  4. Participate on and guide the agenda for the multiple MMA Think Tanks including MATT (Marketing Attribution Think Tank) and MOSTT (Marketing Organization Think Tank)
  5. Act as advisors for the various MMA Committees to ensure outputs from these committees contribute to the marketer’s agenda and needs

Membership in MM25 is exclusive to MMA Brand Marketer Members. Eligibility is dependent on each company but is generally open to VP level and above (or role equivalent) responsible for mobile marketing and/or brand management and/or media.

 Next Meeting: Sunday, July 15th, 10am - 12pm, Sonoma, CA

If you’d like to learn more about how to get involved, please email Sheryl Daija, Chief Strategy Officer.

Product Marketing Manager
Mobile Product Owner
Global Senior Digital Director
The Coca-Cola Company
Director, Digital Media
Universal Parks & Resorts
Senior Mobile Marketing Manager
Global Consumer Engagement Lead
Pfizer, Inc.
VP, Senior Business Leader
Vice President Digital Acquisition Marketing
American Express OPEN
Senior Media Manager, Deos & Male Scale
SVP, Director of Media & Integrated Mktg
Citi, U.S. Cards
Head of Driver & Rider Acquisition
Sr. Director, Global Media
Beam Suntory
Head of Global Sales & Marketing Development
The Goodyear Tire & Rubber Company
Director, Global Media Marketing
McDonalds Corporation
VP, Digital Marketing & Innovation
Dunkin’ Brands
VP, Digital Marketing &
Marriott International
Worldwide Director, Digital
Colgate-Palmolive Company
Marketing Specialist
VP of Marketing, Customer Demand and Experience Leader
Director, Digital Marketing & OmniChannel
Director, National Media
2VP of Digital and Social Marketing
Travelers Insurance
Vice President, Digital Marketing
Campbell Soup Company
VP Media
Director, Product & Growth
Director, Digital Messaging
Discover Financial Services
Director of Marketing Communications
Cuisinart and Waring Products
Vice President Digital Media
Target Brands
Director, Digital Media
American Eagle Outfitters Inc.
Executive Director, Head of Paid Media Analytics & Optimization
JP Morgan Chase Bank
Managing Director, Integrated and Digital Marketing
TD Ameritrade
General Director Global Marketing Services
General Motors Corp
Director, Consumer Marketing
RAI Services Company
Senior Director, Marketing
CVS Health Inc.
Digital Strategy & Planning Director
Zurich Insurance Group
Senior Vice President, Marketing
Toys “R” Us