Building Best Practices: Addressing the opportunities with this growing format

Defined: “native advertising is a mobile advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and function of the user experience in which it is placed.” This effort is intended to make this ad format both viable and valuable to brand marketers.

Being Smart About Mobile Native Video – The New 2017 Guidance Report

Video as a medium is not only surging ahead of other mobile advertisement realms, it is also doing better than regular television ads. Findings from MMA’s SMoX research suggest that mobile video is 3X more effective than TV and digital video. At the current competitive pricing, shifting some budget from cable TV to mobile video will optimize ROI and be a great investment for marketers.

The MMA and the MMA Mobile Native Advertising Committee are proud to release the Guidance Report on this important aspect of mobile native – mobile native video. This report is focused on educating marketers about the best ways to leverage mobile video as a storytelling tool in the mobile-first native environments.

Read the full document here and let us know your thoughts and suggestions for other mobile topics by writing to committees[at]mmaglobal[dot]com. Also, plan to register and attend our first Mobile Video Leadership Forum, March 21st, 2017 in New York City.

Committee Member Companies Include