Attribution | MMA Global

How To Navigate an Economic Downturn for Marketers

Surging inflation has driven up the costs of many consumer goods, including food, fuel, cars, and travel. To counter these growing expenses, many consumers are shifting their shopping behaviors to minimize spending as much as possible. 

To help marketers better reach and engage consumers during this period of inflation, InMarket’s whitepaper, “How To Navigate an Economic Downturn for Marketers: Top 10 Marketing Moves for Inflationary Times” contains essential tactics for maximizing success.

Key strategies you’ll find in the report include:

  • Investing In Your Product
  • Engaging Consumers Throughout the Purchase Funnel
  • Always Be Optimizing
  • And 7 more!

Interested in a deeper dive into everything covered in the white paper? InMarket offers a custom Lunch & Learn for your team to dig into the insights and strategies presented here.

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Members Only

Wednesday, June 22, 2022 - 2:00pm to 3:00pm EDT

Speakers: 
Marketing Attribution Think Tank (MATT) Lead
MMA Global
SVP – Head of Industry Research
MMA
MMA MTA Expert & President
Rubinson Partners, Inc.
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Release Date: 
June, 2022

New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.

Among the key findings in The Year of Change In Digital Marketing report include:

Uncertainty Abounds:

  • 50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.

The Cookie Effect:

Release Date: 
April, 2022
Members Only

Wednesday, March 9, 2022 - 2:00pm to 3:00pm EST

Speakers: 
Marketing Attribution Think Tank (MATT) Lead
MMA Global
SVP – Head of Industry Research
MMA
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Members: Log in to watch the Webinar:
Marketing Attribution Think Tank (MATT) Q1 Member Meeting - Presentation

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Interested in becoming an MMA member? Click here.

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If your company is an MMA member and you need log-in information, please email [email protected].

Members Only
Release Date: 
March, 2022

The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Release Date: 
October, 2021
The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.
Release Date: 
August, 2021

Thursday, August 12, 2021 - 11:00am to 12:00pm EDT

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Marketing Attribution Think Tank (MATT) Lead
MMA Global
Webinar Sponsor:
Watch the Webinar:

In March 2021, the MMA conducted a study to gain insight into how marketers, agency executives and media sellers are approaching the upcoming changes in IDFA and how they are preparing for the future of the ecosystem.

Release Date: 
April, 2021
Education Section: