Attribution | MMA

Wednesday, April 14, 2021 - 11:00am to 12:00pm EDT

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
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The MMA’s MTA Tactical Success Guide is a tool for marketers to determine their organization’s data readiness for employing Multi- Touch Attribution, discussing specific data linking strategies, the value of Unified User IDs and more. It also includes a workbook which allows marketers to examine how their own data might be used in MTA.

Release Date: 
April, 2021

A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.

Specifically, it shows:

  • How aggregate data can be tied back to unified user IDs
  • The components of linkable marketing
  • How first, second and third-party data flows into creating audience segments
Release Date: 
April, 2021
Education Section: 
Release Date: 
January, 2021
Education Section: 

This session summarizes the six marketing growth frameworks presented as part of the series and provide strategic guidance around the pros, cons, and considerations of each.

Release Date: 
January, 2021
Education Section: 
Members Only

Wednesday, November 18, 2020 - 10:30am to 11:30am EST

Speakers: 
Marketing Attribution Think Tank (MATT) Lead
MMA Global
MMA MTA Expert & President
Rubinson Partners, Inc.
SVP – Head of Insights & Research
MMA Global
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Release Date: 
October, 2020
Education Section: