This report is a collaboration between MMA Global in Vietnam and Decision Lab to facilitate the industry with the latest consumers’ digital behaviors understanding. The study's primary objective is to examine the online habits of consumers, including their social media usage, entertainment consumption (music, movies, videos), communication methods, and shopping behavior. In the Q1 2023 edition, the report also tracks consumers' browser usage.
InMarket’s Q1 2023 QSR Fidelity Index InSights report looks at the quarterly productivity at QSR chains like Chick-fil-A, McDonald’s, and Wendy’s to better understand their ability to attract diners to their locations.
Download the report to access powerful insights including:
How Sonic, Wendy’s, and Subway scored on the Q1 2023 Fidelity Index
How tactics like value menus and celebrity partnerships likely contributed to stronger Fidelity Index scores
What GeoType audience segments over-indexed at the top QSR chains
And more!
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TEADS REVELA DATA CLAVE SOBRE LA MEDICIÓN DE LA ATENCIÓN EN MÁS DE 500 CAMPAÑAS GLOBALES QUE SUMAN MÁS DE 120 AÑOS DE ATENCIÓN DE LOS CONSUMIDORES
El Programa de Atención de Teads, próximo a cumplir su primer aniversario, recopiló insights que comprendieron 20 países, 120 anunciantes y más de 2.500 MM de impresiones medidas, brindando conocimiento y aprendizajes clave que impulsan la evolución de la Atención.
After a successful pilot of SMS and Mobile Wallet in 162 participating KBP-owned Kentucky Fried Chicken restaurants, KBP Brands is now rolling it out in all stores.
InMarket’s 2022 Quick-Service Restaurant (QSR) Fidelity Index report takes a look at the quarterly productivity and loyalty to national QSR chains to see how they performed throughout the year.
Download the report now to unlock key insights including:
The quarterly Fidelity Index score for brands like McDonald’s, Wendy’s, and Sonic
The 2022 New Restaurant Fidelity Index score for QSR chains, which looks at the efficiency of chains’ new locations opened in 2022
What chain has the highest percentage of loyal customers.
And more!
Download the report now!
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After two years of the pandemic, 2022 was met with loads of hope and excitement as consumers embraced the new year. But despite the enthusiasm, the year was fraught with challenges—growing inflation, rising prices, and record fuel costs forced many consumers to tighten their budgets.
Marketers, in turn, were met with strong headwinds, and had to adapt strategies in order to continue engagement with consumers.
As such, InMarket has identified eight exceptional marketing campaigns that persevered through the uncertainty, creating incredible Breakthrough Moments that appealed to consumers and drove off-the-chart results, with click-through rates (CTR) as high as 6.90%, or 11.5x higher than the industry benchmark.*
*Source: Wordstream US Google Display Benchmarks for Mobile Media
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In the past couple of years, Southeast Asia saw accelerated growth and changes in the technology landscape due to the COVID pandemic - businesses experienced a boom in e-commerce, digital behaviors are normalized among consumers, and B2C engagement had adapted to the digital space. Now that it’s a norm for consumers to shop omnichannel and across multiple digital platforms, the next challenge for brands is to enhance consumers’ shopping experience and strengthen engagement in the future of integrated commerce.
The Connected Consumer is a quarterly report that examines many aspects of consumers' lives that take place in the digital realm. YouGov's online panel is used to obtain data for this research
According to InMarket research, two-thirds of holiday shoppers plan to purchase gift cards this holiday season, presenting marketers with an exciting opportunity to acquire new customers, drive incremental sales, and foster loyal customers.
InMarket’s 2023 Gift Card Playbook provides marketers with the tips and tricks required to capitalize on this opportunity in the new year, when consumers are armed with these gift cards and eager to spend them.
Download the report today and unlock key insights on:
The top categories of gift cards consumers plan to purchase this holiday season
The average spend per consumer on ecommerce, electronics, and beauty gift cards (2019 - 2021)
Seven ways to engage gift card givers and recipients in the weeks and months ahead
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