Consumer Engagement | Page 4 | MMA Global

Friday, July 3, 2020 - 3:00pm to 4:00pm SGT

Speakers: 
Chief Executive Officer
Edelman Singapore
Regional Business Director
Abbott Rapid Diagnostics
Founder & CEO
Think Design
Presented by:
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Thursday, May 28, 2020 - 12:30pm to 1:30pm IST

Speakers: 
Founder & CPO
Zeotap
Director - Marketing
Swiggy
Webinar Sponsor:
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Out of Home & Mobile Compendium

Urbanity and mobility are increasing and changing media usage to a large degree. The greatest beneficiaries of this development are Out of Home (OOH) and Mobile, which, according to the OMG Preview Monitor, are the sectors with the biggest opportunities for growth in 2019. This creates new communication challenges and opportunities for companies and brands.

Release Date: 
October, 2019
Education Section: 

An MMA Mobile Gaming Committee White Paper

Most marketers don’t know it, but virtually everyone with a smartphone is playing mobile games. In the U.S. alone this year, some 192 million people will play, and for many of them – young, old, male, female – mobile gaming is a daily habit that outstrips most other smartphone activity in terms of time spent.

Release Date: 
October, 2017
Education Section: 

With each technological advancement in the last few years, we’ve become more connected with one another and the world around us – and the physical world is starting to communicate back with us. At the dawn of this new era defined by the Internet of Things (IoT), we find ourselves connecting with the physical objects that surround us in our everyday lives, from our clothing to our beverages to our cars.

Release Date: 
May, 2017
File Size: 
3.84 MB
Education Section: 

The mission of the MMA Mobile Native Advertising Committee is to promote the definition of mobile native ads, educate marketers and publishers about native advertising benefits and best practices, and grow the global market for this emerging and increasingly effective digital display format.

Release Date: 
April, 2015
Education Section: