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India: How to Build a Data Culture in an Organisation

India: How to Build a Data Culture in an Organisation

Apr 15, 2021 · APAC

Billions of dollars are spent on hardware, software, talent with respect to data, analytics, machine learning. And yet, many companies find it hard to reap true benefits from this investment.

This session delves into, is it enough to have the tools and the talent? Or does it mean a conscious change in decision making and thinking throughout an organisation? How do you build a company-wide culture that emphasises analytics and data-led decisions?

Key highlights:

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Zaved Akhtar Girish Varadarajan Vivek Prabhakar +2
India: Unveiling The Voice Playbook - Shaping the Future of Voice

India: Unveiling The Voice Playbook - Shaping the Future of Voice

Apr 7, 2021 · APAC

Voice is the interface of the future and as marketers, we cannot afford to miss the opportunity it creates. But the question that still haunts every marketer is “How do we incorporate Voice as a default marketing strategy going forward?” In this webinar learn more about how to leverage Voice Technology from best in class in the Industry and seek curated rich insights from the Voice Playbook being unveiled.
 
Key Takeaways From the Webinar:

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Shamsuddin Jasani Sapna Chadha Anjali Madan +5
The Council’s aim is to develop processes, programs, benchmarks, and measures to protect your brand’s reputation and marketing investment. The idea is to provide guidance and learnings to brands and performance marketers.

MMA’s Voice & Audio council originated in 2020 where we saw a huge untapped opportunity to connect with new target audiences that may not have been possible before due to barriers created by education, exposure, language and connectivity. The council will:

The Martech & CX Council empowers organizations to harness the potential of Martech & CX while ensuring privacy compliance.

The council has prioritised the following key areas to work on  :

  • Build overall understanding of the ecosystem and to address cluster-specific issues
  • Capability building in Omni Channel Marketing
  • Streamline ecosystem through building a common vocabulary and industry standards

Key Insights:

Hansa Customer Equity Pvt Ltd

L’Oreal India Pvt Ltd

Connecting through Voice: How Marketers can Use Voice Tech to Augment Brands

February 22, 2021

There are now apps and desktop widgets that remind us to drink water periodically. Our smart watches help us breathe well and breathe right. These are telling tales about how busy we are and how technology comes to help us live a better life. 

Every technology advancement has held true of the first principle, that it must make our life easy and better. AI enabled voice technology checks all the right boxes when it comes to helping us lead a better life. 

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