iBeacon

A Completely Different Beacon Case Study

We love detecting Bluetooth beacons anywhere in the world. Detecting and classifying beacons creates a very distinct source of data from which we build mobile audience profiles. As mobile devices bump into known beacons, we understand an app audience's real-world behaviors and interests.

iBeacon

Reveal Mobile and Sinclair Broadcast Group Partner For Mobile Audience Data and Ad Targeting

Raleigh, NC - October 1, 2015. Reveal Mobile, the leading mobile audience data platform for media properties, announces a partnership with Sinclair Broadcast Group, Inc. (Sinclair) to be their mobile audience data provider. By including Reveal Mobile in their roster of news and weather apps, Sinclair bolsters their sales effort potential by providing advertisers with target audiences across a nationwide presence of apps.

Submitter's Company:

Reveal Mobile

Content Tags (Deprecated):

mobile analytics

Geo-location

location analytics

Location Based Advertising

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News Type:

Blue Bite Introduces, esca, A New Dual-Mode BLE Beacon

AUGUST 27, 2015 – Today, Blue Bite, the Mobile Standard in Out-of-Home™, announces the launch of esca®, the first all-encompassing BLE beacon solution that leverages a powerful, cloud-based dashboard, innovative dual-mode hardware, and expansive developer resources. Built on nearly a decade of experience in managing mobile touchpoints, Blue Bite’s esca platform introduces a new way to deploy, manage, and analyze beacons.

Submitter's Company:

Blue Bite

Content Tags (Deprecated):

News Type:

Mobile Retail Guide

This white paper illustrates how retailers can engage, manage and monetize today’s connected customers through location-aware, branded mobile apps and in-store mobile technologies. "The data tells a clear story that apps, which were considered a mere fad a few years ago, are completely dominating mobile, and the browser has become a single application swimming in a sea of apps..."

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