location data | MMA

The Definitive Guide to Location Data

There is a lot of confusion that exists about location data. Although the concept has been around for a while, the mobile advertising and marketing industries have a habit of making claims and conflating ideas so often that it becomes difficult to understand what is real, what is possible, and what is completely unfounded.

Gimbal's Definitive Guide to Location Data is a deep dive about how location technology works, the valuable data it generates, and where it can be applied.

Mandana Mellano, VP of Marketing, Thinknear by Telenav

Time to Shift from Mobile Marketing to Mobility Marketing

Time to Shift from Mobile Marketing to Mobility Marketing

Consumer mobility is reshaping both purchase behavior and marketing triggers.

Reveal Mobile Appoints Michael Benedict as Chief Revenue Officer

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Reveal Mobile, a leading innovator in location intelligence, today announced the appointment of seasoned business executive Michael Benedict to its management team as Chief Revenue Officer. The company also announced the promotion of former Vice President of Marketing Matthew Davis to Chief Marketing Officer.

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Reveal Mobile Joins the Network Advertising Initiative

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Reveal Mobile, a leading innovator in location intelligence, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising.

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Webinar: Monetizing Mobile Data 101 - Insights and Real-World Strategies

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Reveal Mobile
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Monetize Mobile Data 101: Insights and Real World Strategies May 10th, 2pm ET / 11am PT While the mobile app economy continues to thrive, the ability for app publishers to generate consistent and meaningful revenue from their apps still lags far behind the time spent in apps. To counter this, an emerging trend is for app owners to sell the anonymized data that their audience generates. While selling consumer data has existed for decades, think grocery store loyalty cards, anyone looking to understand how to monetize mobile data struggles to find relevant information on this topic.
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5 Ways Publishers Can Use Location Data

Note: This article, authored by Antonio Tomarchio, Cuebiq CEO & Founder, was published on Adotas in November 2016. Most publishers understand the promise of location data, yet many have struggled with the question of how to apply and monetize such data in their own businesses.
Anil Mathews, Founder and CEO, Near

Six ways mobile location data will play a crucial role in 2016

With almost three quarters ( 74%) of smartphone users engaging with location-based services, mobile location data is rapidly becoming an indispensable marketing tool. In 2016, marketers will increasingly look to mobile location data to engage consumers across devices, measure multi-channel attribution and combat ad blocking. Here are six ways mobile location data will play a crucial role over 2016 and beyond.

MMA Introduces Location Terminology Guide

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MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.  

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