awareness | MMA

InMobi Case Study – Sonic & SEGA reached #1 slot in iTunes

The Challenge:
To celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic &
SEGA All-Stars Racing. The hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. Due to InMobi’s extensive mobile gaming experience, Sega utilized them to help promote the launch of this marquee iOS game.
 
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InMobi Case Study – Optus Go Places Reaches #1

The Challenge:
Optus recently launched a number of digital life products to their customers. However, as part of the roll out, they were struggling to promote the new products and applications to their own customers in a cost effective manner.
 
 
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InMobi Case Study – Optus Smart Safe App Download Campaign

The Challenge:
Optus recently launched a number of digital life products to their customers. However, as part of the product launch, they were struggling to promote the new products and applications to their own customers in a cost effective manner.
 
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InMobi Case Study – Nokia Lumia Motion Activated Rich Media Campaign

The Challenge:
As part of a multi channel campaign, Nokia wanted to build a mobile campaign that would be able to reach consumers
in a relevant environment and educate them on the benefits of the Nokia Lumia smartphone.
 
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InMobi Case Study – Tune Talk Utilizes Targeting

The Challenge:
Tune Talk, Malaysia’s newest mobile operator, launched roaming rates up to 18x lower than competitors. In addition to Radio, Print and TV exposure, Tune Talk was able to target competitor subscribers via network targeting on InMobi.

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InMobi Case Study – Lancôme Perfume Launch

The Challenge:
Lancôme, a globally recognized beauty brand, wanted to promote its latest perfume “Midnight Rose” to women, 
as well as drive attendance to the soft-launch event. Because mobile is very popular amongst this demographic, it proved to be the perfect channel.
 
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InMobi Case Study – Levi’s Curve ID Campaign

The Challenge:
Levi’s introduced a new line of jeans, “Curve ID”, which distinguishes itself by using a new fit system based on shape, not size. Madison Communications, digital ad agency for Levi’s, leveraged InMobi’s mobile ad network to drive traffic to its mobile optimized site by specifically targeting women-related category sites (App/Mobile Web).
 
 
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InMobi Case Study – Radio Alarm is First Rich Media Ad In Korea

The Challenge:
Radio Alarm, is a classic style radio and alarm clock app. InMobi created a rich media mobile campaign for the app to increase awareness and drive downloads of the free trial version.
 
 
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InMobi Case Study – Kotak Life

The Challenge:

Kotak Mahindra Old Mutual Life Insurance Ltd launched a new campaign, titled ‘Another You’ (“Aap Jaisa Ek Aur”), showcasing the Kotak Assured 
Income Plan.

To generate awareness, and drive traffic to its mobile-optimized site, Kotak turned to InMobi — the largest independent mobile ad network.

 

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InMobi Case Study – Canon PIXMAtown Campaign

The Challenge:

Canon Inc. is a Japanese Multinational corporation that specializes in the manufacturing of imaging and optical products, including cameras, camcorders, photocopiers and printers. Canon ran a contest in Singapore. To participate, users had to download any of the featured crafts on Canon PIXMAtown, print it and create it accordingly. User will post the picture of their ready make craft on Canon PIXMAtown’s Facebook craft gallery tab.

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