Agenda | MMA Global

Agenda

Thursday, May 30, 2024

9:00 – 10:00

Register, Get Your Pass and Connect Over Coffee: Fuel Your Day and Connections

10:00 – 10:10

MMA Welcome

  Welcome address and exploration of the MMA’s AI Initiatives from Melis Ertem

MMA MEA Managing Director (Türkiye, Middle East, Africa)
MMA GLOBAL

10:10 – 10:30

NEXT! in Navigating the Data Paradox

Managing Director
Promofix

10:30 – 11:10

NEXT! The Eruption of the Middle East. Where are we NOW?

The UAE has launched an ambitious Artificial Intelligence strategy to establish themselves as a global AI leader by 2031, by harnessing the transformative power of AI to drive economic growth, enhance government efficiency, and improve quality of life for citizens and residents.

But what does this mean for marketers and what can we do to understand the current landscape?

SVP, Strategy and Product Innovation
Havas Middle East
Transformation Strategy Leader
IBM
Senior VP, Strategy
OSN
Chief of Staff, AI & Innovation
Careem
Moderator
MMA MEA Managing Director (Türkiye, Middle East, Africa)
MMA GLOBAL

11:10 – 11:30

NEXT! 20 AI tools in 20 minutes

This session is inspired by action and will provide you with 20 AI tools that you can use to transform your marketing. 

Vice President of Artificial Intelligence
InMobi

11:30 – 11:50

COFFEE BREAK

Now it’s time to take a break and refresh yourself

11:50 – 12:10

NEXT! The Power of Global Awards

CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific

12:10 – 12:40

NEXT! In Data Analytics

The marketing landscape is evolving and the integration of AI and data is enhancing the way we communicate. With the range of data analytic tools available, we are able to gain valuable insights on consumer behaviour, preferences and purchasing patterns to shape targeted campaigns. We will hear from experts sharing best practice on creating more personalised, efficient and impactful work that delivers lasting business results.

SVP Digital Adjacencies and Devices
Eand
Vice President Strategy & Insights
Sila

12:40 – 13:00

NEXT! The Value of Storytelling

With the increase in AI and data analytics tools, it’s becoming increasingly easy to lose emotion and lose authenticity. This session will explore the value of storytelling using AI to increase consumer engagement, trust, and connection vs the loss of human connection and emotion.  AI is here to stay, and we need to evolve to have a human-centered approach to AI and ensure that technology is developed with empathy, emotion and remains unbiased.

Partner, UAE
The Romans

13:00 PM – 13:20 PM

NEXT! Living with Machines

AI has been a part of the digital marketing ecosystem for longer than we have been aware.

This session will discover the popularity of AI, the continuously evolving landscape and learning how to implement AI into our personal and professional lives through a variety of tactics.

Co-CEO
Opportune Global

13:20 – 14:10

Savor & Connect: A Networking Lunch Experience

Our lunch not only offers a diverse menu with fresh salads, delicious dishes, and delightful desserts but also provides an ideal setting for networking.
 

14:10 – 14:30

NEXT! The pros, The cons and the AI

We all know that generative AI demonstrates an unbelievable potential for marketers, but this also comes with challenges. We will explore generative AI models used in marketing and the profound opportunities for personalisation, optimization and strategies to enhance the customer experience. We all know that generative AI demonstrates an unbelievable potential for marketers, but this also comes with challenges. We will explore generative AI models used in marketing and the profound opportunities for personalisation, optimization and strategies to enhance the customer experience.

Customer Transformation Practice Leader
PWC

14:30 – 15:10

NEXT! Is AI Sector Specific?

Leveraging AI in our marketing strategies is essential. Data-driven decision-making, personalization, SEO and automation is evolving and the tools available are growing at an incredible rate. With the UAE’s AI initiative they have identified 3 key sectors for the opportunity to lead in AI across Resources & Energy, Logistics & Transport and Tourism & Hospitality. During this session, you will hear from leaders in each sector and how they are implementing AI practices into their marketing function to increase customer loyalty and experience.

14:50 – 15:25

NEXT! Supercharging AI to transform your marketing. What does the FUTURE hold?

When it comes to the future of AI-powered marketing and its impact, what does this look like? This session will explore the Kingdoms advancements and ambitions in technology, the adoption of AI technologies, chatbots, changes in consumer behaviour, customer personalisation, predictive analytics, how these contribute to the UAE’s AI initiative and transforming your marketing strategies.

Head of Data and AI
Create Group
Moderator
Co-Founder & CEO
Conscious Media

15:10 – 15:30

NEXT! AI and DATA Agencies-The Impact on Talent, Processes and Services

With AI and Data Transforming our landscape, agencies are having to adopt a variety of solutions to stay ahead of the curve. This session will explore how the Hanging House have implemented AI in the form of a team robot, FIRE to drive efficiencies, experiences and profitability.

 

CEO
The Hanging House

15:55 – 16:25

NEXT! Vital Generative AI and Analytical Skills All Marketers Need to Adopt

Generative AI is the future, and it is reshaping the world of marketing. How we think, how we strategize and how we deliver value. This thought provoking panel will discover the skills marketers will need to adopt to drive innovation, enhance creativity, and unlock new opportunities in marketing keeping the customer experience at the heart of what we do. 

Festival Director
Dubai Lynx

16:25 – 16:30

Closing Remarks

MMA MEA Managing Director (Türkiye, Middle East, Africa)
MMA GLOBAL
 

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Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]