Welcome address and exploration of the MMA’s AI Initiatives from Melis Ertem
This session will explore bridging the gap between consumers personalization expectations and depleting digital data signals in a privacy first world
The UAE has launched an ambitious Artificial Intelligence strategy to establish themselves as a global AI leader by 2031, by harnessing the transformative power of AI to drive economic growth, enhance government efficiency, and improve quality of life for citizens and residents.
But what does this mean for marketers and what can we do to understand the current landscape?
We're at an exciting moment where technology and human intelligence are collaborating together. Artificial Intelligence, once the stuff of science fiction, is now a reality, learning, adapting, and integrating itself into the very fabric of our lives. But if humans weren't involved, what would AI really be?
Now it’s time to take a break and refresh yourself
During this fireside chat with Aysel Kazimova, we will explore the use of data in assessing and analysing influencer collaborations and how influencers can use AI-generated content to achieve results.
The marketing landscape is evolving and the integration of AI and data is enhancing the way we communicate. With the range of data analytic tools available, we are able to gain valuable insights on consumer behaviour, preferences and purchasing patterns to shape targeted campaigns. We will hear from experts sharing best practice on creating more personalised, efficient and impactful work that delivers lasting business results.
With the increase in AI and data analytics tools, it’s becoming increasingly easy to lose emotion and lose authenticity. This session will explore the value of storytelling using AI to increase consumer engagement, trust, and connection vs the loss of human connection and emotion. AI is here to stay, and we need to evolve to have a human-centered approach to AI and ensure that technology is developed with empathy, emotion and remains unbiased.
AI has been a part of the digital marketing ecosystem for longer than we have been aware.
This session will discover the popularity of AI, the continuously evolving landscape and learning how to implement AI into our personal and professional lives through a variety of tactics.
Our lunch not only offers a diverse menu with fresh salads, delicious dishes, and delightful desserts but also provides an ideal setting for networking.
We all know that generative AI demonstrates an unbelievable potential for marketers, but this also comes with challenges. We will explore generative AI models used in marketing and the profound opportunities for personalisation, optimization and strategies to enhance the customer experience. We all know that generative AI demonstrates an unbelievable potential for marketers, but this also comes with challenges. We will explore generative AI models used in marketing and the profound opportunities for personalisation, optimization and strategies to enhance the customer experience.
Through AI Personalization, Marketers can not only deploy a greater variety of more customized messages, but ensure that these messages are served to the right audiences, and ultimately improve lift and sales.
When it comes to the future of AI-powered marketing and its impact, what does this look like? This session will explore the Kingdoms advancements and ambitions in technology, the adoption of AI technologies, chatbots, changes in consumer behaviour, customer personalisation, predictive analytics, how these contribute to the UAE’s AI initiative and transforming your marketing strategies.
With AI and Data Transforming our landscape, agencies are having to adopt a variety of solutions to stay ahead of the curve. This session will explore how the Hanging House have implemented AI in the form of a team robot, FIRE to drive efficiencies, experiences and profitability.
Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]
