DATT Unplugged Virtual: Data in Marketing Think Tank | MMA Global

DATT Unplugged Virtual

In the age of 1st  party, 2nd party and 3rd party, complexity proliferates in how marketers can use data to build deeper consumer relationships and as a strategic operating tool. To successfully navigate this data landscape, marketers must have a strategy in place that relies on clarity, transparency and compliance, while still providing a value exchange for the consumer.

MMA DATT Unplugged Virtual is a one-day event bringing together brand marketers, data and privacy experts and other thought leaders to discuss and define the future of data in marketing. This year’s attendees will hear about: 
•    Building winning data strategies to execute world-class data driven marketing
•    How to leverage first-party data in a cookie-less world
•    Supercharging your martech stack for growth
•    Strategies and alternatives to the loss of cookies and identifiers and IDFA changes
•    Fostering a data-centric organization to drive better business outcomes
•    Making privacy and data governance a competitive advantage and much more

Attendees will learn how to implement a strategy that protects, leverages and builds trust around their most important asset—customer data.

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