user engagement | Page 2 | MMA Global

user engagement

The Challenge:
Fiplab is a leading app development studio based in London, U.K. As part
of their launch campaign for their new entertainment app, Talking Gremlin, they engaged InMobi to help drive downloads and increase their App Store ranking.
 
The Solution:
The Challenge:
United Nations Children’s Fund (UNICEF) is a global organization with a mission to build a world where the rights of every child are made apparent. InMobi donated media for a mobile ad campaign across Indonesia to raise awareness about the benefits of exclusive breastfeeding.
 
The Solution:
The Challenge:
Close Up is a popular Unilever brand of toothpaste and is a top brand in over 50 different global markets. Unilever brand managers saw a unique opportunity to leverage the power of InMobi’s mobile advertising network to reach the youth demographic.
 
The Solution:
The Challenge:
Reebok invented HexRide cushioning technology to create a cushioned, lightweight ride for runners. The HexRide shoe makes running a smoother and a more delightful experience for runners. Reebok used InMobi to highlight the new level of fun that HexRide made running.
 
The Solution:
To generate as much buzz as possible around the launch of HexRide, especially among younger buyers, an interactive game was developed and made available for download. 
 
The Challenge:
The Xperia X1 was one of Sony’s first Windows Mobile devices. With its slick design, touch screen, slide-out keyboard and full array of media options, it was the perfect choice for consumers who wanted both work and entertainment capabilities. Sony selected InMobi to build a word-of-mouth campaign to launch before the phone came out. 
 
The Solution:
The Challenge:
The sporty Yamaha FZ-16 was designed to appeal to mid-range buyers for whom a bike is as much a lifestyle accessory as transportation. Yamaha chose the InMobi mobile network to ensure they reached their target market of young men. 
 
The Solution:
The Challenge:
Reebok was one of the key sponsors
of the Indian Premier League, the newest and highest-profile league in domestic professional cricket. Reebok chose InMobi to drive purchase intent of merchandise through mobile advertisements.
 
The Solution:
The Challenge:
Dealfish is a free, user-friendly online classifieds site for local communities. The mobile site provides users with a simple and convenient way to buy, sell, rent and find products and services. Dealfish engaged InMobi to help drive registrations and raise awareness in Kenya.
 
The Solution:
The Challenge:
Because the new Chevrolet Cruze is bold, stylish, and appeals to men 35 to 45, rich media advertising was an obvious choice. 
Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India.
 
The Solution:
Rich media video ads ran across the InMobi network targeted at high-end video enabled devices. Display banner ads were also used in order to extend the reach of the campaign. 
 
The Challenge:
For the launch of Intel’s new Intel® CoreTM Processor Family, they selected the InMobi network to run a mobile campaign that was designed to increase purchase intent and awareness of Intel products.
 
The Solution: