Data | MMA

Thursday, April 15, 2021 - 4:00pm to 5:00pm IST

Speakers: 
VP - Digital Transformation & Growth
Unilever South Asia
Head, Analytics
Aditya Birla Capital
Co-founder
Chumbak
MMA India Board Member; Country Head - India
MMA India
VP Customer Strategy
Merkle Sokrati
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A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.

Specifically, it shows:

  • How aggregate data can be tied back to unified user IDs
  • The components of linkable marketing
  • How first, second and third-party data flows into creating audience segments
Release Date: 
April, 2021
Education Section: 

This whitepaper aims to explain the most important terminology, sources, and insights into which advertisers should be aware to manage successful mobile marketing campaigns. Created by the Mobile Data Quality Lab of MMA Germany the whitepaper dives into recent facts and figures around mobile usage; the role of digital identifiers on smartphones; an overview of types of data available; and specifics on location data. The whitepaper concludes with an eight-step checklist that equips marketers to put valuable advice into important practice.

Release Date: 
November, 2020
Release Date: 
October, 2020
Education Section: 
Release Date: 
October, 2020
Education Section: 

Thursday, November 19, 2020 - 4:00pm to 5:00pm IST

Speakers: 
Founder & Chief Executive Officer
Mobilewalla
Webinar Partner:
Watch the Webinar:
Release Date: 
September, 2020
File Size: 
2.01 MB