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rich media

The Challenge:
Lancôme, a globally recognized beauty brand, wanted to promote its latest perfume “Midnight Rose” to women, 
as well as drive attendance to the soft-launch event. Because mobile is very popular amongst this demographic, it proved to be the perfect channel.
The Solution:
The Challenge:
Levi’s introduced a new line of jeans, “Curve ID”, which distinguishes itself by using a new fit system based on shape, not size. Madison Communications, digital ad agency for Levi’s, leveraged InMobi’s mobile ad network to drive traffic to its mobile optimized site by specifically targeting women-related category sites (App/Mobile Web).
The Solution:
The Challenge:
Radio Alarm, is a classic style radio and alarm clock app. InMobi created a rich media mobile campaign for the app to increase awareness and drive downloads of the free trial version.
The Solution:

The Challenge:

Canon Inc. is a Japanese Multinational corporation that specializes in the manufacturing of imaging and optical products, including cameras, camcorders, photocopiers and printers. Canon ran a contest in Singapore. To participate, users had to download any of the featured crafts on Canon PIXMAtown, print it and create it accordingly. User will post the picture of their ready make craft on Canon PIXMAtown’s Facebook craft gallery tab.

The Solution:

The Goal:

In order to drive awareness around the launch of Slim-Fast’s seven new flavors, they worked with InMobi to develop an engaging and fun, interactive experience. It allowed customers to learn more about the new flavor profiles and directed them to visit the Slim-Fast mobile website.

The Approach:

The Objective:

Samsung was a worldwide sponsor of the London 2012 Olympic Games. Prior to running the Olympic Games, Samsung had promoted its flagship Samsung GALAXY S III on InMobi. Part of the campaign recommendation was 
to continue the promotion momentum and endorse the Samsung’s Worldwide sponsorship of London 2012 Olympic Games.


The Solution:

To provide clarity, the MMA Rich Media Task Force created a set of definitions and timeline for rich media vendors and the industry to adopt as standard

New York, NY, 24 September 2012 — The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today releases the publication of the “Mobile Rich Media Reporting Metrics Definitions” as part of the MMA Mobile Market Updates.

News Type: 

inneractive - The App Monetization Exchange

If you have been watching the app monetization space lately, you surely realized there is increasing confusion with all the types of players, such as ad
networks, RTB, ad servers, rich media, exchanges, and much more.

inneractive is proud to be the first to release a comprehensive monetization landscape with all the leading players in each category.

inneractive is proud to announce that it has joined the North American branch of the Mobile Marketing Association.

Member Mention: