Research & Insights

MMA Research enables marketers with the tools needed to adjust their investments to optimize and increase ROI.

MMA Mobile Native Advertising Committee Strategic Framework V.2.0

Native advertising offers the promise of increased engagement in mobile marketing, but inaccurate perceptions threaten to stall this new format before it has the chance to take off. Heading into 2015 reports indicate that 89% of marketers are at least beginning to adopt native advertising, but only 37% report that they have a defined native advertising plan. In 2014 native advertising spend on social media sites alone is expected to reach $4.0B, a 122% increase over 2013.

Released:

March, 2015

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Smarties 2015 Effective Entry Insights

Released:

March, 2015

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864 KB

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The Smarties 2015 Official Submission Kit

The Smarties 2015 Official Submission Kit

Released:

February, 2015

File Size:

475 KB

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The MMA Asia-Pacific Yearbook 2014

The MMA Asia-Pacific Yearbook 2014: A treasure-trove of insights into mobile marketing!

This second annual Yearbook of the Mobile Marketing Association Asia-Pacific takes you from a ‘30,000 feet’ overview of global trends right into the trenches of mobile marketing campaigns in each country. The Yearbook includes 25 thought-provoking articles and case studies, country snapshots from across the region, profiles of the MMA leadership and membership, and comprehensive data sets. Geo-targeting, O2O synergy, native advertising, cross marketing, mobile creatives, messaging conversations, mobile-only strategies and professional accreditation -this Yearbook has it all!

Released:

February, 2015

File Size:

5.6 MB

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Leveraging Location Data

Produced by the MMA NA Location Committee Audience Working Group, this white paper shares how major brands are using location data for more effective audience targeting. Titled, "Using Location for Audience Targeting", the paper reveals how user location and place data is evolving from a tool used primarily for "in the moment' targeting, to an essential component in the creation of accurate audience segments. Please read the full press release here.

Read the Press Release:

New MMA White Paper Reveals How Top Brands in Retail, Restaurants and Non-Profits Are Using Location Data for More Effective Audience Targeting

Released:

February, 2015

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Members Only

Mobile Report Brazil Q4/2014

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

If your company is an MMA member and you need log-in information, please email [email protected].

Released:

December, 2014

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MMA in Argentina Announces a Glossary of Mobile Advertising Terms │ Todo sobre mobile advertising en el glosario de la MMA

Todo sobre mobile advertising en el glosario de la MMA

El Programa de Educación de la MMA presenta un glosario de términos de publicidad móvil, como puntapié inicial de sus actividades.

Released:

December, 2014

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MMA Mobile Native Advertising Committee

Released:

December, 2014

File Size:

2 MB

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Location Score Index Q3 2014

Released:

December, 2014

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Location Score Index Q2 2014

Released:

December, 2014

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Mobile Location Data Explained

Released:

December, 2014

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2013 Year in Review: Mobile’s Big Impact on Retail

Released:

November, 2014

File Size:

1.5 MB

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Mobile Eve: How Retail Stores Can Make the Most of Last Minute Holiday Shopping

Released:

November, 2014

File Size:

360 KB

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Defining Benchmarks for Mobile Success

Released:

November, 2014

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137 KB

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Mobile Ad Receptiveness, Engagement, And Action

Released:

November, 2014

File Size:

320 KB

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Mobile Path to Purchase 2014 Overview

Released:

November, 2014

File Size:

394 KB

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Beacons: The Pixel for the Real World

Released:

November, 2014

File Size:

1.0 MB

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Deliver the Ultimate Personalized Shopping Experience with Beacons and Wi-Fi

Released:

July, 2014

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5.3 MB

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2014 Motorola Solutions Shopping Study

Released:

February, 2014

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1.1 MB

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Solving Marketers' Cross-Channel Digital Conundrum

Released:

November, 2014

File Size:

258 KB

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Five Tips for Promoting an App │ Cinco tips para tener éxito promocionando una App

Cinco tips para tener éxito promocionando una App

Released:

November, 2014

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2014 CEO & CMO Summit Insights Summary

The MMA Mobile CEO & CMO Summit is an exclusive, invitation only event that brings together the industry’s top influencers, leaders and decision makers who are accelerating the transformation and innovation of marketing through mobile and driving business growth with closer and stronger consumer engagement.

Released:

July, 2014

File Size:

1.7 MB

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Mobile Ad Spends India

The MMA India report, powered by exchange4media, (in its third year now) is based on extensive research, including the body of mobile advertising work seen in the market, the spends of large advertisers on the medium, spend numbers of top media agencies, figures from service providers, and reference conversations with other prominent mobile players.

Released:

October, 2014

File Size:

401 KB

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Region:

Brazilian Best Practices for SMS Marketing

Released:

August, 2014

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How Big is the Mobile Marketing Opportunity?

Current predictions of mobile advertising’s meteoric rise are themselves too conservative - underestimating the size and growth of the mobile ad spend opportunity.

Released:

September, 2014

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