Mobile engagement is the act of engaging a user through available messaging channels inside and outside of an app. Companies use mobile engagement to deliver positive brand experiences, support their business goals and build valuable, long-term relationships. Engagement typically starts the moment a user downloads your app. Showing users your app’s value from the very beginning is essential to building a long-term relationship that keeps them coming back.
But it can’t stop there. Ongoing engagement with your app users is the ticket to keeping them. Through an exhaustive data study of over 3,000 apps, we’ve found that push notifications, just one capability of our mobile engagement solution, doubles user retention.
In this chapter, you’ll learn what constitutes quality mobile engagement, and when and how a brand should reach out to customers. We’ll also cover the diverse revenue benefits that can come from cultivating a loyal app audience.