What is Mobile Engagement? | MMA
What is Mobile Engagement?
Release Date: 
November, 2015
Education Section: 
Topics of Interest: 

What is Mobile Engagement?

Mobile engagement is the act of engaging a user through available messaging channels inside and outside of an app. Companies use mobile engagement to deliver positive brand experiences, support their business goals and build valuable, long-term relationships. Engagement typically starts the moment a user downloads your app. Showing users your app’s value from the very beginning is essential to building a long-term relationship that keeps them coming back. 

But it can’t stop there. Ongoing engagement with your app users is the ticket to keeping them. Through an exhaustive data study of over 3,000 apps, we’ve found that push notifications, just one capability of our mobile engagement solution, doubles user retention.

In this chapter, you’ll learn what constitutes quality mobile engagement, and when and how a brand should reach out to customers. We’ll also cover the diverse revenue benefits that can come from cultivating a loyal app audience. 

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.