The State Of Mobile Advertising in LATAM - Q2/2015 | MMA
The State Of Mobile Advertising in LATAM - Q2/2015
Release Date: 
October, 2015
Education Section: 
Topics of Interest: 

Latam Report developed by Opera Mediaworks: "The State of Mobile Advertising"

Among all of the markets in the mobile advertising space, Latin America is the fastest growing region. In the second quarter of 2015, Latin America (LatAm) took nearly an 8% market share of impressions, increasing its share of total impressions served by over 85%. (In Q2 2014, its share was 4%, and, in Q2 2015, it was 7.6%.) In the second quarter, too, three LatAm countries – Mexico (no. 5), Brazil (no. 8) and Argentina (no. 10) – made it into the Top 10 countries by impression volume. Colombia and Chile rounded out the top five countries (LatAm T5) in the region for both unique users and impressions served. On a global scale, Latin America is truly beginning to make its mark.

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.