The State Of Mobile Advertising in LATAM - Q2/2015
Latam Report developed by Opera Mediaworks: "The State of Mobile Advertising"
Among all of the markets in the mobile advertising space, Latin America is the fastest growing region. In the second quarter of 2015, Latin America (LatAm) took nearly an 8% market share of impressions, increasing its share of total impressions served by over 85%. (In Q2 2014, its share was 4%, and, in Q2 2015, it was 7.6%.) In the second quarter, too, three LatAm countries – Mexico (no. 5), Brazil (no. 8) and Argentina (no. 10) – made it into the Top 10 countries by impression volume. Colombia and Chile rounded out the top five countries (LatAm T5) in the region for both unique users and impressions served. On a global scale, Latin America is truly beginning to make its mark.