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mobile messaging

Good Push Index Verifies Strong Consumer Response to Push Notifications

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Mobile Messaging: Using MMS to Build Databases and Drive Sales with Charlotte Russe

To drive retail sales and customer loyalty within their key demographics, Charlotte Russe launched "Mystery Date" a 3-day mobile video MMS campaign in which shoppers prompted through in-store signage to participate by texting MATCH to a short code. Shoppers, incentivized with a limited time offer, to select their ideal "Mystery Date" from three handsome choices. Once shoppers texted in their choice, the participant received a personalized video response from their selected Mystery Date.


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Charlotte Russe mobile MMS marketing program powered by Mogreet
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Mobile Messaging: Building Databases and Driving Sales with Charlotte Russe

To drive retail sales and customer loyalty within their key demographics, Charlotte Russe launched "Mystery Date" a 3-day mobile video MMS campaign in which shoppers prompted through in-store signage to participate by texting MATCH to a short code. Shoppers, incentivized with a limited time offer, to select their ideal "Mystery Date" from three handsome choices. Once shoppers texted in their choice, the participant received a personalized video response from their selected Mystery Date.

Teaser Image: 
Charlotte Russe mobile MMS marketing program powered by Mogreet
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5 Easy Ways to Build a Mobile Marketing Database

Have you noticed?  Everyone is talking about mobile marketing.  So what is the hype about, and how do you even start a mobile marketing program?

MMA Publishes Whitepaper, ‘Mobile Messaging in North America: A Fresh Look at Current Options for Marketers’

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New York, NY, 19 April, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging.

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