Content Marketing | MMA Global

New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.

Among the key findings in The Year of Change In Digital Marketing report include:

Uncertainty Abounds:

  • 50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.

The Cookie Effect:

Release Date: 
April, 2022

As part of the MMA’s Great Marketing Growth Debate, this research was launched to understand marketers’ application of the leading marketing growth frameworks presented as part of the series. Through this study, we aimed to explore two important questions:

  1. What is the level of marketing alignment when it comes to driving growth?
  2. How do companies approach marketing growth? 

Key Findings Include:

What is the level of marketing alignment when it comes to driving growth?

Release Date: 
April, 2022
Education Section: 

The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Release Date: 
October, 2021

Wednesday, March 17, 2021 - 2:30pm to 3:30pm ICT

Speakers: 
Country Manager Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Managing Director
Certified Digital Professional (CDP) Indonesia
Presented by:

Friday, July 3, 2020 - 3:00pm to 4:00pm SGT

Speakers: 
Chief Executive Officer
Edelman Singapore
Regional Business Director
Abbott Rapid Diagnostics
Founder & CEO
Think Design
Presented by:
Watch the Webinar:

Friday, June 19, 2020 - 3:00pm to 4:00pm SGT

Speakers: 
Formerly CMO
Pret A Manger
Founder & Group CEO
theAsianparent
General Director
Kantar Media Vietnam
Chief Marketing Officer
NTUC Income
Watch the Webinar:

Friday, June 12, 2020 - 3:00pm to 4:00pm SGT

Speakers: 
Chief Marketing Officer
IBM India & South Asia
VP Marketing ASEAN & South Pacific
The Coca-Cola Company
CEO
ACCESSTRADE
APAC Head of Agency and Channel Sales
LinkedIn
Watch the Webinar:

The mission of the MMA Mobile Native Advertising Committee is to promote the definition of mobile native ads, educate marketers and publishers about native advertising benefits and best practices, and grow the global market for this emerging and increasingly effective digital display format.

Release Date: 
April, 2015
Education Section: