Content Marketing | MMA Global

Content Marketing

 NEW

Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It covers topics such as CTV, Superapps and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

Released: 
November, 2022
Region: 

Pelin Akil and LC Waikiki Meet in a Nature Inspired Collection: Linalin by Pelin Akil x LC Waikiki

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Pelin Akil Altan and LC Waikiki came together for a special collection designed based on the unique bond between mothers and their children.

 

Motherhood... Beyond everything,  is a story that is rewritten every day... Actress Pelin Akil Altan tells this unique story with a unique collection she designed together with LC Waikiki. Linalin by Pelin Akil x LC Waikiki Collection, which consists of special pieces, takes its inspiration from the unique colors and textures of nature.

 

Undefined

The MMA Global Indonesia Brand Safety & MarTech report explores various perspectives, insights and best practices on brand safety strategy and marketing technology implementation. In this report you will find the result of Brand Safety Survey run by the MMA Global Indonesia specifically for marketers in Indonesia.

Released: 
August, 2022
Region: 

New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.

Among the key findings in The Year of Change In Digital Marketing report include:

Uncertainty Abounds:

  • 50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.

The Cookie Effect:

Released: 
April, 2022
Region: 

As part of the MMA’s Great Marketing Growth Debate, this research was launched to understand marketers’ application of the leading marketing growth frameworks presented as part of the series. Through this study, we aimed to explore two important questions:

  1. What is the level of marketing alignment when it comes to driving growth?
  2. How do companies approach marketing growth? 

Key Findings Include:

What is the level of marketing alignment when it comes to driving growth?

Released: 
April, 2022
Education Section: 
Region: 

The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Released: 
October, 2021
Region: 

Wednesday, March 17, 2021 - 2:30pm to 3:30pm ICT

Speakers: 
Country Manager Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Managing Director
Certified Digital Professional (CDP) Indonesia
Presented by:

Friday, July 3, 2020 - 3:00pm to 4:00pm SGT

Speakers: 
Chief Executive Officer
Edelman Singapore
Regional Business Director
Abbott Rapid Diagnostics
Founder & CEO
Think Design
Presented by:
Watch the Webinar:

Friday, June 19, 2020 - 3:00pm to 4:00pm SGT

Speakers: 
Formerly CMO
Pret A Manger
Founder & Group CEO
theAsianparent
General Director
Kantar Media Vietnam
Chief Marketing Officer
NTUC Income
Watch the Webinar: