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The second edition of the MMA EY Leveraging Consumer Data For Marketing 2022 report is based on a survey in which over 170 CEOs and CMOs across various sectors participated to understand the trends amongst the CXO community on consumer data strategy and critical success factors. The report offers a deep dive into the world of data maturity and best practices to guide marketers and provide them with toolkits to ace their data marketing journey.

Released: 
October, 2022
Education Section: 
Region: 

Friday, September 22, 2023 - 3:00pm to 4:00pm IST

Brands invest in multiple campaigns across platforms, hoping to reach a diverse audience and deliver on their goals. Within mobile, there is one environment that attracts all audience groups - gaming. While in-game advertising has been proven to reach a wide range of audiences in innovative formats that capture attention - some brands are still hesitant to use it.

Join Digital Turbine’s Amit Rathi to take a closer look at how brands are already winning in-games and what more they can do to unlock the benefits of engaging creatives on mobile.

Region: 
Speakers: 
Country Manager, South Asia
Digital Turbine
Director Membership & BD - MMA India
MMA Global - India
Masterclass Partner
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Nestle India Limited

With consumer journeys becoming more complex and non-linear, the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies to succeed.

MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

Released: 
September, 2022
Education Section: 
Region: 

Wednesday, September 7, 2022 - 4:00pm to 4:45pm IST

MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:

Region: 
Speakers: 
MMA India Board Member; Director, Amazon Ads India
Chief Strategy Officer, WPP India & President
GroupM South Asia
MMA India Board Member; Vice President, Ecom and Modern Trade
Hindustan Unilever Limited
Head of eCommerce
GroupM
Marketing Head, India Region
HMD Global
Country Head & BOD Member
MMA Global India
Webinar Partner:
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The report highlights conversations around responsible utilization of consumer data becoming the need of the hour. The report unravels the new age customer’s need for personalisation without compromising their need for privacy. Marketers need to put more effort into educating consumers about data usage and tracking. They need to find ways to ensure privacy is not a hindrance to providing better products and services to the consumers. Rather, how a privacy-first approach to data can facilitate consumer trust in the brand.

Released: 
August, 2022
Education Section: 
Region: 

Wednesday, August 10, 2022 - 3:00pm to 4:00pm IST

The much-awaited festive season in India is just around the corner, and we sense fireworks!

This is a time that presents exciting opportunities for both brands and consumers to connect with one another. But the competition is tough as many brands aim to capture their audience’s attention. This calls for innovation.

Take on a seamless, clutter-breaking way to reach your audience this festive season - and #LockTheirGlance.

Region: 
Speakers: 
MMA India Board Member; VP and GM – India
InMobi
Head of Brand Marketing, Beauty
Tata CLiQ
VP & Head of Brand
Meesho
DGM - Brand Media
Airtel
Director-Strategic Alliances & Programming - MMA India
MMA Global - India
Webinar Sponsor:
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Submitted by Avinash Pandey, CEO, ABP Network

Portfolios reflects the ethos of a brand where each existing and new vertical is driven by meticulously catering to customers and market demands. Designing a portfolio is not what you have to offer as a brand. It is to understand the diverse needs of your customers and align them with your capabilities. This process is based on thorough research and analysis which helps to innovate and remain a step ahead of the competition.

It was great to be part of the council and hear from the members in the meetings over the months.

Head of Product
Airtel Ads