India | Page 14 | MMA / Marketing + Media Alliance

India

Tejas Bakre
Partner, Data & Analytics, Technology Consulting
EY
“

MMA DATA Unplugged India | 3rd Edition - SPEAKER

Thank you for giving this opportunity. Truly thank the team at MMA and everyone involved to provide a platform to express our views. It was well managed and co-ordinated event with many insights coming in for AI in marketing.

The work done by MMA is fantastic and looking forward for more and more collaboration.

 

”

The Need For an Indian App Store

December 6, 2023

Authored by: Akash Dongre, Co-founder, CPO, Indus Appstore

In the tapestry of India's digital landscape, the call for an indigenous app store resonates louder than ever. The current scenario paints a picture of an app economy in flux, where global giants dominate, but local nuances remain largely unaddressed.

Attribution
Content Marketing
Data
ROI

Four Tips for Mastering Performance Marketing

November 28, 2023

Businesses are constantly seeking ways to optimize their strategies and boost return on investment. One crucial aspect of this optimization process is mastering tracking and attribution in performance marketing. Effectively measuring and attributing the success of your campaigns can significantly enhance your marketing efforts.

Here are four tips to help you navigate the world of performance marketing. This is by Shashi Bhushan Singh, Founder & Director, Shisham Digital which specializes in performance marketing with audience intelligence at the core and global offices.

AI

[India] State of AI in Marketing

In an era characterized by exponential technological advancement, the integration of Artificial Intelligence (AI) into marketing strategies stands as a pivotal force driving innovation and reshaping the landscape of consumer engagement. As we navigate through this dynamic intersection of technology and marketing, understanding the evolving state of AI in this realm becomes not just essential but transformative.

Released: 
November, 2023
Education Section: 
Perspectives, Research, Trends Reports
Region: 
APAC, India, Global

Amazon Ads (India)

[A] Communities:

The AI Council represents a very tight community, composed of members from across members - Agency, Publishers, Tech Enablers, and more. Community engagement to identify new and emerging opportunities and tackle challenges

[B] Research & Insights:

As a part of the AI Council, members now have access to cutting-edge frameworks and surveys

Potential of Generative AI in Marketing and Advertising

October 23, 2023

Authored by Rajiv Dingra, Founder & CEO, ReBid

Anjali Krishnan
Consumer Experience Lead
Mondelez
“

SMARTIES India 2023 - Attendee

We are elated as a team and I have to mention the MMA did a fabulous job of both the judging event and the grand finale. So congratulations to you all for putting together such a great event.

”
Ajay Gupte
CEO, South Asia
Wavemaker
“

SMARTIES India 2023 - Industry Award Winner

Winning Agency of the Year for two consecutive years showcases the groundbreaking work we do at Wavemaker India. It's a testament to the dedication and talent of our incredible teams who have poured their hearts in the work they do. We're incredibly thankful to our clients and partners who have made it all possible.

”
Vijay Iyer
MMA India Board Member; Vice President & GM, Flipkart Ads
Flipkart Ads
“

SMARTIES India 2023 - Industry Award Winner

We’re delighted to receive the MMA SMARTIES India ‘Publisher of the Year’ industry award for the second year in a row. At Amazon Ads, we are customer-obsessed and we continue to work to improve our ad solutions, based on customer feedback. We look forward to helping more businesses of all sizes achieve their goals in 2024.

”

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