MMA India, a part of MMA Global, which is the world’s leading not-for-profit marketing trade body, along with GroupM unveiled its Annual Report - Modern Marketing Reckoner 2022: Building Winning Marketing Organisations. The report is a ready reckoner to enable marketers to build winning marketing organisations. It is inspired by the MMA Global report which finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times.
Martech stacks are the most stressful part of many marketers’ jobs. In a relatively short period, marketing has gone from low-tech to now spending a significant proportion of effort and budget acquiring and managing technology. Remember when there was a separate ‘digital marketing’ team?
The famous Marketing Technology Landscape graphic lists 8000 tech tools for marketers, up from 3800 in 2016. How many of them do you need? How many will drive business outcomes?
Software-as-a-Service landscape is changing! 2020 is being termed as the decade where the new-age SaaS businesses have come into their own and there’s no slowing down in the near term. Business models needed a new language to understand the evolution and the most impactful driver of this change: product-led growth.
In today’s fast-paced and ever-evolving digital environment, it is crucial to ensure a transparent and quality environment for media buying in order to drive effective media outcomes. Rather than just focusing on campaign metrics such as reach or conversions, brands and advertisers are placing further importance on where their ads are appearing. Therefore, they need to be armed with tools and best practices to ensure they are protected against content that may damage their reputation.
