MMA News

Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAS by as Much as 50%
Entries from Egypt, Germany, Lebanon, South Africa, Spain, Turkey and UAE are winners at MMA EMEA Smarties 2020
MMA announces 2020 SMARTIES APAC Winners
MMA Adds Global and North American Board Members, Increasing CMO Representation from Across All Segments of Marketing...
IAS Adds Bahasa Indonesia and Thai Language Capabilities to the ‘Context Control’ Solution in APAC
MMA EMEA announces its 2020 Smarties Awards shortlist
Zeotap lands additional $18.5M from SignalFire’s Breakout Fund to extend Series C to $60.5M
Mindshare is the Big Winner with 34 Awards at the MMA 2020 SMARTIES X and North America Awards Honoring Innovative...
Ogury launches Thumbnail Ad, the world’s first non-fullscreen format built specifically for mobile
Integral Ad Science Appoints Industry Veteran Tom Sharma as Chief Product Officer
MMA Announces 2020 SMARTIES X and North America Shortlist
Nabd and Huawei Partner to Provide Personalized Arabic News to Huawei Smartphone Users in MENA.
IAS Media Quality Report Shows Strong Programmatic Inventory Performance in APAC
Integral Ad Science Expands Business Operations in Indonesia; Appoints Digital Media Veteran Arfitrianto Zulnaini to...
Ogury Announces Unique Fraud Prevention Capabilities to Ensure Fraud Free In-App Ad Campaigns
Ogury Announces Unique Fraud Prevention Capabilities to Ensure Fraud Free In-App Ad Campaigns
84% of Consumers in Indonesia are willing to see ads in exchange for free streaming video
Gimbal Acquires InStadium to Boost Key Audience Reach as Live Sports Return to Play
IAS introduces ‘Context Control’, giving advertisers true control over the context of their digital ad placements
IAS introduces ‘Context Control’, giving advertisers true control over the context of their digital ad placements
Integral Ad Science Now Offers Fraud & Viewability Measurement Across Pinterest
MMA Forms New Media & Data Board Comprised of Major Marketers Who Run Media Investment Operations
Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis
Bob Lord Keynote Highlights Sentiment About Social
MMA Global Welcomes Deborah Wahl, Global CMO of General Motors, as Incoming Chair for MMA Global Board of Directors
MMA Brainfood Live | CXO Talks| Big data: La brújula del marketing
Radiografía de la industria del marketing y la publicidad: expertos debaten sobre el presente y futuro
MMA's The Great Marketing Growth Debate Series Addresses the Question of Which Marketing Growth Strategy Works Best
Kochava and the MMA Global Partner in the Fight Against Mobile Ad Attribution Fraud
JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and...
JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and...
Ogury Appoints Antoine Barbier as Senior Vice President of Product
Essence wins integrated media agency of record mandate for Games24x7
Infobip Announces the Opening of its U.S. Headquarters in Jersey City, New Jersey
Experts predict marketing future shaped by AI, data ethics, and environmental responsibility
Ogury Launches Video Chooser, An Interactive Ad Format Which Enables Users to Choose The Brand They Engage With on...
Ogury launches “Wash Your Phone”, a mobile campaign encouraging users to keep their smartphones clean
MMA Launches the Covid-19 Marketer Support Hub as a Central Resource for the Marketing, Media and Tech Industry to...
Will Efforts to Block Illegal Robocalls Negatively Impact Legitimate Businesses?
Removing the Risk That Could Impede Adoption of Rich Business Messaging
Channel Factory Launches Office in Munich, Germany To Drive Growth in DACH region
Channel Factory Announces Senior Sales and Marketing Hires
Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand
Aqilliz Partners with Moving Walls to Pilot World’s First Blockchain-Driven DOOH Advertising Campaign for Food Delivery...
Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand
Essence wins integrated media duties for cosmetic brand Faces Canada in India
TEADS NOW CONNECTS ADVERTISERS TO 88 PERCENT OF GEN Z AND MILLENNIAL CONSUMERS ACCORDING TO COMSCORE
As Caller ID Spoofing and Illegal Robocalls Skyrocket, Regulators, Service Providers Can Restore Trust in Caller ID
Nabd Overtakes Social Media in Driving Traffic to Key Publishers in MENA
MMA Releases 2019 State of Multi-Touch Attribution Benchmark Report