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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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Fri, 08/15/2025 - 08:06
ArabyAds |
Landmark Group’s Home Centre Achieves 39% Brand Awareness Uplift with CTV Ads via ThePubverse by ArabyAds during Ramadan
Mon, 06/30/2025 - 09:30
|
RIMOWA Unveils Premium CTV Campaign in the UAE via LG Home Screen, in Strategic Partnership with ThePubverse and Spark Foundry
Mon, 06/02/2025 - 09:22
|
Yango Ads debuts "Points of Growth", a podcast unpacking what’s next in adtech
Mon, 06/02/2025 - 07:59
Nabd |
Nabd Launches E-Commerce Listings
Wed, 04/30/2025 - 09:44
Stay Influence Orhan Beyazıt |
Stay Loop (StayLoop.co): A New Venture Offering Global Collaboration Opportunities for Content Creators
Fri, 04/25/2025 - 05:50
Digital Turbine |
MMA Academy & Digital Turbine Successfully Complete First Mobile Advertising Certificate Program
Tue, 04/08/2025 - 08:57
|
MIDIOS LLEGA A CHILE
Wed, 03/19/2025 - 11:17
|
Midios Adds Candy as a New Client
Thu, 03/13/2025 - 08:58
|
Midios suma a Candy como nuevo cliente
Tue, 02/11/2025 - 09:19
|
TEADS APPOINTS MAYRA CONTRERAS AS GENERAL MANAGER IN MEXICO
Tue, 02/11/2025 - 09:09
|
MIDIOS, new offline media agency for YPF
Mon, 02/10/2025 - 06:45
|
MIDIOS, nueva agencia de medios offline de YPF
Tue, 11/19/2024 - 05:02
ArabyAds |
Connecting Data, Location, and Commerce: Logi5 Unveils Its Advanced Advertising Platform
Fri, 11/08/2024 - 16:34
ArabyAds |
ArabyAds Launches Household Graph, an Advanced Solution for Next-Generation Audience Targeting Across CTV and Mobile
Thu, 09/19/2024 - 06:14
|
Analytic Partners Acquires Magic Numbers to Expand Reach and Talent in Europe
Tue, 09/10/2024 - 14:10
|
Redefiniendo la Publicidad: Cómo las Métricas de Atención Están Cambiando las Reglas del Juego
Mon, 08/12/2024 - 07:39
ArabyAds |
ArabyAds and L’Oréal Middle East Announce Strategic Partnership to accelerate Influencer Marketing
Wed, 07/10/2024 - 11:37
|
Tina Moffett and Jason McNellis Join Analytic Partners to Drive Commercial Analytics Growth
Mon, 07/08/2024 - 06:32
ArabyAds |
Emirates NBD, Digitas ME and ArabyAds partner to leverage Connected TV Advertising for the launch of the ENBD X App
Wed, 06/26/2024 - 05:34
Nabd |
Nabd Launches Premium Ad-Free Subscription: Nabd Gold
Tue, 05/14/2024 - 09:31
|
Xapads Launches in The UK With Appointment of James Eppinger as Country Head
Thu, 03/21/2024 - 07:08
|
Xapads Extends Partnership with Xiaomi Mi Ads as its Global Core Agency
Thu, 03/14/2024 - 09:00
Teads |
Teads Expands Exclusive Global Partnership with LG Ad Solutions for CTV Native Inventory in India
Wed, 03/13/2024 - 11:03
Teads |
La Propuesta de Connected TV Media de Teads continúa creciendo y está presente en toda América Latina
Thu, 02/22/2024 - 09:02
|
GMS shifts to the AI-driven future of customer experience
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