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November 21, 2016, NEW YORK — When engaging consumers via mobile, the most personal of devices, marketers are advancing their strategies, says a new report from the Mobile Marketing Association (MMA). The report reveals a significant increase in spend and use of more data-centric approaches that impact ad delivery and creative.

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You asked. We delivered. We're very excited to announce that full screen ads are now available via the Adcanvas self-service platform.

These formats are exclusive to Adcanvas - you won't find them anywhere else. To preview these new formats from your mobile phone, check out our showroom.
Or from our homepage!

Submitter's Company: 

Unilever Ventures Limited

MMA’s MTA Request for Information (RFI) Guidance Package and Interactive Scoring Tool Released to Members

NEW YORK, November 16, 2016 — A new survey released today from the Mobile Marketing Association shows that 75 percent of marketers say they will adopt a multi-touch attribution (MTA) solution by 2019, however the available solutions are not in-line with their performance needs.

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(SAN LUIS OBISPO, CA; November 14, 2016) -- The Coffee Bean & Tea Leaf, the oldest and largest privately-held specialty coffee and tea retailer in the country, has launched their new mobile application designed to improve the experience for guests. This is the first step in an omni-channel strategy that involves all customer touch points: website, mobile app, in store and at point of sale.

Annual Report Analyzes Winning Mobile Campaigns From 2016 Global Smarties™ and Cannes Mobile Lions to Help Marketers Maximize Impact, Effectiveness

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Chillingo

New York, November 9, 2016 – Videology – a leading software provider for converged TV and video advertising – today released its Q3 2016 U.S. Video At-A-Glance report. According to the report, Videology has seen a surge in programmatic enablement, as multiple TV supply sources in the open and private marketplace have made more impressions available. Since the launch of Videology’s DETV™ product, the number of impressions available to be bought on linear TV is estimated to have increased by more than 500%.

Snap Inc.

Standards-based solution integrates seamlessly with existing work flows and greatly increases key advertising metrics
Submitter's Company: 
Immersion
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