Global | MMA / Marketing + Media Alliance

Global

MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
State of Agentic Deployment in Marketing

State of Agentic Deployment in Marketing

Sep 30, 2026 · Global

New research from Marketing + Media Alliance (MMA), Monks, and iOPEX maps where agentic AI actually runs inside 100 large marketing organizations, what is blocking scale, and how the 31% who are hands-on operate differently.

That gap between vision and deployment in agentic AI is the subject of this session.

Marketing + Media Alliance (MMA), with Monks and iOPEX, surveyed 100 senior marketers, roughly 9 in 10 of them Director level or above and more than 80% at companies reporting $1B or more in revenue.

Register
Vassilis Bakopoulos Nagarajan Chakravarthy Wesley ter Haar

New York Life Insurance Co

Clone of SMARTIES DACH AWARDS - Grand Juror

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Amy Weisenbach
CMO
The New York Times
“
Great event. Location was amazing, content super relevant and [I] met a lot of interesting peers.”
Cort Irish
VP, Marketing & Communications
Claritas
“
This is by far the most valuable event for us. The overall experience is second to none and we sponsor/participate in over 45 events a year.”
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Katherine Freeley
Head of Media & Omnichannel Excellence
Boehringer Ingelheim
“
This was a very valuable summit for my career growth. This event was great for reconnecting with my network and gaining some new insights to accelerate my growth.”
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Victoria Vilbrandt
CMO
Andretti Indoor Karting & Games
“
Unique experience. Feeling heard, understood and valued as a CMO. Rarely is this challenge spoken of in the industry.”

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