Last week I had the chance to be on a panel at MMA India IMPACT 2026 — Agentic AI vs Traditional Martech: What Changes, What Breaks. Here's what stayed with me.
Learnt a lot from my fellow panelist's. We all agreed: AI is helping us move faster, and organisations are adapting quicker than expected.
AI isn't new in marketing — it's been running quietly in the background for years. With LLMs coming in, it's become the new normal.
This is where Product like ours are placing our bets. With MOoAI, we're building on agentic AI's assistive strength — where the market has actually advanced — keeping Brands and their DNA firmly in the loop.
The exciting work is in how we use it — agents doing the volume, humans the judgement. We're all in that phase together.
Grateful to Anindita Veluri for moderating, and to my co-panelists for a thoughtful exchange.
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