Global | MMA / Marketing + Media Alliance

Global

MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
From A Blink to A Heartbeat
Personalization and CX
Creative effectiveness
Media & Retail Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Personalization and CX
Creative effectiveness
Media & Retail Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
Whitepaper

Kroger Study: Predictive Creative Scoring Leads to Real Ecommerce Outcomes

Marketers have spent years perfecting how media is bought and targeted, and in a world where that precision has become table stakes, it’s no longer where the biggest gains are found. Far less attention and investment has gone into the creative that runs through that media, and that’s where the unclaimed value now sits.
 NEW
Kroger Study: Predictive Creative Scoring Leads to Real Ecommerce Outcomes
AI strategy and adoption
Media & Retail Media

Kroger Study: Predictive Creative Scoring Leads to Real Ecommerce Outcomes

Marketers have spent years perfecting how media is bought and targeted, and in a world where that precision has become table stakes, it’s no longer where the biggest gains are found. Far less attention and investment has gone into the creative that runs through that media, and that’s where the unclaimed value now sits.

Released: 
September, 2026
File Size: 
2.66 MB
Education Section: 
Creative Effectiveness, Research
Region: 
Global
 NEW

From fragmentation to one view: A Marketer's Playbook For Full-Funnel Growth

Advertising across the funnel is one thing. Making it work together is another.

This playbook from MMA India, Amazon Ads and WPP Media helps marketers connect brand building with business outcomes. It brings together India advertiser insights, real campaign learnings and practical tools to move from fragmented planning to connected execution.

Inside the report:

Released: 
May, 2026
Region: 
APAC, India, Global

Pages