Global

MMA EMEA SMARTIES 2021 Effective Entry Insights

Released:

July, 2021

Education Section:

Best Practices, Educational Documents, Guidelines

Region:

Europe, United Kingdom, Global

Consumer Engagement

Creative Effectiveness

Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released:

September, 2019

Education Section:

Best Practices, Creative Effectiveness, Educational Documents

Region:

APAC, India, Global

Keywords:

Mobile Video

Members Only

Consumer Engagement

Creative Effectiveness

Social Media

Members Only: First Second Strategy Report 2019

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Released:

March, 2019

Education Section:

Creative Effectiveness, Educational Documents, Research

Region:

APAC, India, Global

India Dominates MMA SMARTIES APAC: 4 Industry Awards + 22 Metals Brought Home

January 14, 2026

Podcast

AI Hype Vs. Reality at CES 2026 with Shelly Palmer

Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped.

Coca-Cola (Turkiye)

The State of Performance Marketing

Wednesday, January 28, 2026 - 12:00pm to 1:00pm EST

What’s Next for Performance Marketing?

Performance marketing is no longer just about speed and automation — it’s evolving into a strategic engine of measurable growth. New research from Adobe and the Marketing + Media Alliance (MMA) reveals how senior marketers are wrestling with complexity, budgets, measurement gaps, and strategic integration as they redefine performance to drive both short- and long-term business outcomes.

Region:

Global