Global | MMA / Marketing + Media Alliance

Global

MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global

Xapads Strengthens Global Performance Leadership with Guénolé Le Gall

Xapads Media has appointed Guénolé Le Gall as its Global Head of Performance, as the company doubles down on AI-driven programmatic strategies to meet growing demand for measurable, outcome-led advertising across markets.

As brands shift toward performance-driven advertising across Connected TV (CTV), mobile, and the open web, the need for unified, cross-channel execution is growing. This shift is driving Xapads to further strengthen its performance capabilities.

News Type: 
MMA Press Release

Awards & Recognition

Across data-driven marketing, AI innovation, and industry leadership, the work advanced through Marketing + Media Alliance, and by its members, keeps earning top honors. From the Globee® Pioneers Awards to The ESOMAR Awards and the Digiday AI Awards, below is the recognition MMA has received.
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Madhur Goswami
General Manager Marketing
Tata Communications
“

Thanks team MMA India for having me, and for the superb show. Kudos!

”
Ankit Goyle
Head of India Marketing
Snap Inc.
“

Hi Lloyd,MMA India Impact 2026 was truly very well managed, and it was great to see such strong industry engagement and high-quality content over the two days.

”
Richa Kohli
Head - Media & Alliances
Momentus Digital
“

Last week I had the chance to be on a panel at MMA India IMPACT 2026 — Agentic AI vs Traditional Martech: What Changes, What Breaks. Here's what stayed with me.

Learnt a lot from my fellow panelist's. We all agreed: AI is helping us move faster, and organisations are adapting quicker than expected.

AI isn't new in marketing — it's been running quietly in the background for years. With LLMs coming in, it's become the new normal.

This is where Product like ours are placing our bets. With MOoAI, we're building on agentic AI's assistive strength — where the market has actually advanced — keeping Brands and their DNA firmly in the loop.

The exciting work is in how we use it — agents doing the volume, humans the judgement. We're all in that phase together.

Grateful to Anindita Veluri for moderating, and to my co-panelists for a thoughtful exchange.

”
Tarun Aggarwal
Co-Founder & CEO
Communique
“

Thank you Lloyd and Monika for driving this. Cheers!

”

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