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MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global

Beyond Gen AI: How Machine Learning Sharpens Marketing Precision

September 13, 2024

Sreeraman Thiagarajan is CEO of Agrahyah Technologies and Adjunct Professor of Digital Transformation at IIM Trichy

I was a bit taken aback when I recently heard a bank's CDO use the term "traditional AI." He was simply distinguishing it from Gen AI and LLMs. Fair enough, but with the rise of Gen AI, marketers are buzzing about how it's reinventing copy and content. However, that’s like using a nuclear reactor just to charge your phone!

The Future of CTV Ad Targeting: Trends and Innovations

September 13, 2024

Alok Pandey — VP Sales & Marketing, Xapads Media

Retail Media 2.0: Moving up the Funnel

September 13, 2024

Vijay Iyer, Director, Amazon Ads India

Globally, digital spending totals USD 45 billion[1] and is expected to surpass spend on TV advertising by 2028. Interestingly, Search - which is considered the first digital wave - took 14 years to achieve USD 30 billion in ad revenue. The second wave of digital advertising, Social, took 11 years. Retail media has breached USD 30 billion in ad spend[2] in just 5 years. It’s no surprise then, that retail media is being considered the third wave in digital advertising.

Blue Robot Pty Ltd

Adelaide Metrics Inc.