Global | MMA / Marketing + Media Alliance

Global

From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Region: 
Keywords: 
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Released: 
March, 2019
Region: 
Dec
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Wesley ter HaarMatthijs KlipSneha Ghosh
Dec 2, 2026 · Global · AI strategy and adoption

AI for Marketers: What Took Hold in 2026 and What to Build Toward in 2027

Webinar Sponsor

In 2026, we continued to see a flurry of new AI tools, but most never make it into a real marketing organization, and the ones that do rarely look like the launch post. Join us as Monks separates the 2026 shifts that took hold from the ones that only made noise, and shares what marketing leaders should build toward in 2027, grounded in a delivered client project.

Whitepaper
Marketers have spent years perfecting how media is bought and targeted, and in a world where that precision has become table stakes, it’s no longer where the biggest gains are found. Far less attention and investment has gone into the creative that runs through that media, and that’s where the unclaimed value now sits.
 NEW
Kroger Study: Predictive Creative Scoring Leads to Real Ecommerce Outcomes

Marketers have spent years perfecting how media is bought and targeted, and in a world where that precision has become table stakes, it’s no longer where the biggest gains are found. Far less attention and investment has gone into the creative that runs through that media, and that’s where the unclaimed value now sits.

Released: 
September, 2026
File Size: 
2.66 MB
Education Section: 
Region: 

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