Global

A curated learning library of proven AI applications across the marketing lifecycle, built by the Marketing + Media Alliance (MMA) India member community and the MMA India AI Council. 

What it is

The 101 AI in Marketing Use Cases is a compendium of practical, deployed applications of AI, drawn from real work inside MMA member organisations. Each use case shows how AI was applied to a specific marketing problem and the business impact it produced.

Reach tells you your ad was delivered. It doesn't tell you it was remembered.

Beyond Reach is an industry paper, from MMA India and Publicis Media, which gives Indian marketers a practical way to plan for attention, memory and mental availability, not just impressions.

The problem every media plan shares:

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.