To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.
Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2024. It covers topics such as Artificial Intelligence (AI), Retail Media and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.
This report is a collaboration between MMA Global in Vietnam and Decision Lab to facilitate the industry with the latest consumers’ digital behaviors understanding. The study's primary objective is to examine the online habits of consumers, including their social media usage, entertainment consumption (music, movies, videos), communication methods, and shopping behavior. In the Q1 2023 edition, the report also tracks consumers' browser usage.
InMarket’s Q1 2023 QSR Fidelity Index InSights report looks at the quarterly productivity at QSR chains like Chick-fil-A, McDonald’s, and Wendy’s to better understand their ability to attract diners to their locations.
Download the report to access powerful insights including:
How Sonic, Wendy’s, and Subway scored on the Q1 2023 Fidelity Index
How tactics like value menus and celebrity partnerships likely contributed to stronger Fidelity Index scores
What GeoType audience segments over-indexed at the top QSR chains
And more!
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After a successful pilot of SMS and Mobile Wallet in 162 participating KBP-owned Kentucky Fried Chicken restaurants, KBP Brands is now rolling it out in all stores.
