Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital landscape, which focuses intently on the operational backbone of advanced marketing and advertising, emphasizing the paramount importance of brand integrity and technological efficiency, enabling organizations to remain agile with forward-looking strategies that drive business growth.

This year's BSMT 2025 report outlines successful case studies, latest trends & outlook for 2025 and beyond, to provide valuable insights to C-suite executives across a wide range of sectors within Indonesia. 

Topics covered within this industry report is surrounding AI the Next Evolution (Data Analysis, Consumer Behaviour & Engagement, Creative AI, & Responsible AI), including Brand Growth Mindset in the Age of AI, Social Marketing (Creator Economy, Influencers, Social Media, and Community Engagement), Convergence of Responsible Media, Ethical Advertising & Privacy Policy For Brand Safety, OTT and Connected TV, Campaign Innovation (Big Ideas, Creativity, Diversity, and Inclusion), Retail Media Network Growth in Indonesia, Brand-Customer Relationships & Behaviours, amongst others.