The Brand Safety & MarTech 2025 Industry Report is a brief guide for marketers navigating the increasingly complex and often risky digital landscape, focusing intently on the operational backbone of modern marketing, emphasizing the importance of brand integrity and technological efficiency. In 2025, brand safety extends far beyond traditional media concerns, encompassing emerging ecosystems such as AI the Next Evolution (Data Analysis, Consumer Behaviour & Engagement, Creative AI, & Responsible AI), Brand Growth Mindset in the Age of AI, Social Marketing (Creator Economy, Influencers, Social Media, and Community Engagement), Convergence of Responsible Media, Ethical Advertising & Privacy Policy For Brand Safety, OTT & Connected TV, Campaign Innovation (Big Ideas, Creativity, Diversity, and Inclusion), Retail Media Network Growth in Indonesia, Brand-Customer Relationships & Behaviors, Latest Trends & Outlook For 2025 and beyond.
