State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC
London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential.
Dubai, October 2020 | Nabd, the world's largest Arabic News Aggregator platform, has today announced its strategic partnership with Huawei, whereby Nabd provides personalized Arabic content for Huawei smartphone users in the MENA region via “Huawei Assistant” and “Huawei Browser”.
Analytic Partners, the leader in Commercial Analytics, announced today that it has closed on an agreement to acquire Magic Numbers, a UK based marketing analytics firm. As part of Analytic Partners, Magic Numbers will be able to further improve its offerings and benefit from Analytic Partners’ scale, technology platforms and global presence.
Magic Numbers will remain an independent brand and will continue to build its client base. Magic Numbers will gradually be incorporated into the Analytic Partners network as the two organizations work together in transition.
