Marketing Organization | MMA Global

Marketing Organization

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The COVID era accelerated the growth of e-commerce and a greater focus on new media tactics, digital channels, and measurement programs to meet consumer expectations of a consistent and connected experience. Such metrics, while valuable within their respective silos, can be misleading and result in marketing and business leaders making poor investment decisions on online or offline engagement programs. 

In our latest ROI Genome Report, we are diving deeper into the world of omnichannel marketing and measurement, and how brands can best balance their online and offline presence. It’s time for commercial decision-makers to evolve their thinking to drive impact with a holistic, consumer-centric, omnichannel approach.

Read this report to learn more about key considerations and media principles such as:

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Friday, June 23, 2023 - 11:00am to 12:00pm EDT

Marketing Operating Effectiveness—getting the things you need done at the right level of quality, in the timeframes required, and at reasonable cost is a constant challenge that frustrates not only CMOs but all members of the marketing organization and beyond. This presentation will unveil new MOSTT research findings that can help provide marketing leaders with an actionable path to enhanced organization performance.
Region: 
Speakers: 
Professor of Practice in Marketing
Goizueta Business School, Emory University
COO & Co-Founder
MarCaps LLC
Watch the Webinar:

Wednesday, January 17, 2024 - 11:00am to 12:00pm EST

The ability to co-ordinate an increasing number of marketing activities led by teams with varied backgrounds is a universal challenge. In this session, we will hear CMOs describe and debate how these challenges should be framed, how to assess their impact and how to initiate action to address them.
Region: 
Speakers: 
Chief Marketing Officer
Heineken USA
Chief Marketing and Public Relations Officer
Ally Financial
Professor of Practice in Marketing
Goizueta Business School, Emory University
Watch the Webinar:

Wednesday, December 6, 2023 - 11:00am to 12:00pm EST

The session will define marketing capability fit and how it is evaluated in different firms. Further, the panel of CMOs will discuss and debate how they best leverage marketing capability measurements to prioritize specific capabilities. The session will also discuss the payoff from managing marketing capability fit.
Region: 
Speakers: 
Chief Marketing Officer
Hyundai Motor America
VP Media
Discover
Vice President, Global Digital, Media & Omni-Shopper Experience
Kellanova
Professor of Marketing, Welch Family Professor in Business
Wisconsin School of Business
Watch the Webinar:

Monday, October 30, 2023 - 11:00am to 12:00pm EDT

In an environment where marketing includes a growing range of new activities, we will hear how different firms have defined the unique responsibilities of marketing. How does marketing define where they lead vs. support vs. where they are not-involved? What are the benefits to the marketing org and the firm?
Region: 
Speakers: 
Chief Marketing & Communications Officer
MSCI Inc.
Vice President, Head of Marketing
Kroger
COO & Co-Founder
MarCaps LLC
The Coca Cola Company Chair, Professor of Marketing
The University of Georgia, The Terry College of Business
Watch the Webinar:

Wednesday, September 20, 2023 - 11:00am to 12:00pm EDT

This session will highlight how the mission of marketing ties to the firm’s growth agenda. The debate session will focus on how clarity and shared understanding of marketing’s role motivates and guides meaningful action while positively impacting the business.
Region: 
Speakers: 
VP, US Marketing
Intuit
Executive Director, Growth Marketing & Innovation
Ally Financial Inc.
COO & Co-Founder
MarCaps LLC
Former Global Chief Marketing Officer
Uber
Watch the Webinar:

Blis, is further expanding its operation in India with two strategic roles, growing its headcount across Asia by 30% in the last 6 months. 

Member Mention: