In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the Modern Marketing Association (MMA) have joined forces to bring you this groundbreaking report.
Packed with data-driven strategies and real-world applications, this report explores cutting-edge trends and actionable tactics to help you navigate the future of marketing with confidence.
The rise of influencer marketing has transformed the way brands connect with their audiences, making it a cornerstone of modern marketing strategies. This webinar, hosted by the MMA MENA Influencer Marketing Committee, is designed to equip marketers, entrepreneurs, and professionals with the knowledge and tools to navigate this dynamic field.
The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable business solutions for 2025, leveraging new technologies and adapting to evolving consumer trends to reach ultimate business goals. By embracing the strategies and recommendations outlined in this report, companies can set themselves apart in a competitive market and lead with vision and agility.
Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the marketing landscape in one of Europe’s leading economies. In partnership with Kantar, this report analyses current trends, challenges, and opportunities surrounding AI adoption in marketing across Germany.
$9 out of every $10 spent on sponsorships goes unmeasured.
With bigger sports, arts and entertainment activations on the rise, sponsorship investment has become a hot-button issue for decision-makers and the C-suite. But many brands are relying on incomplete, siloed metrics to justify the spend and make investment decisions.
Our latest ROI Genome Flash highlights how brands can effectively measure and optimize sponsorship performance to deliver big rewards. Access it now to learn about:
The current sponsorship landscape
Key considerations for assessing sponsorship value
ROI Genome best practices for executing, activating and optimizing sponsorships
Log in with your MMA membership to gain full access to member research.
The "State of AI in Marketing 2024" report from MMA Global APAC, in collaboration with Punctuate.Inc provides an in-depth analysis of how businesses across the Asia-Pacific (APAC) region are embracing and adapting AI in their marketing strategies. Drawing from extensive survey data, this report explores the current state of AI adoption, the challenges faced by companies, and the innovative applications driving success.
Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in one of Southeast Asia’s most dynamic markets. Produced by MMA Global and Decision Lab, this report explores current practices, challenges, and future opportunities in AI marketing adoption in Vietnam.
Conducted in partnership with Canva, and based on the input of close to 100 senior creative decision makers, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
Present you the release of awaited Annual Report: Brand Safety and Martech 2024.
This report unfolds how AI revolution, brand building, campaign, attention, the emerging influencers marketing to evolving user experiences are essential towards nowadays challenges.
