At the conclusion of the webinar, participants will be able to:
(1) Gather information on the eCommerce landscape in Indonesia, India, and Vietnam
(2) Identify key challenges and opportunities in Indonesia, India, and Vietnam market
(3) Develop an effective eCommerce strategy for entering or expanding the market
The current digital marketing landscape, influenced by Google's evolving stance on third-party cookies and increased digital privacy concerns, has prompted marketers to seek more reliable strategies. Purchase-based targeting has emerged as a transformative solution for CPG companies, revolutionizing audience engagement and campaign optimization.
In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific region. Brands can no longer just rely on discounts and promotions to drive sales - they need to create engaging, entertaining content that educates consumers and helps them make more intuitive purchase decisions.
Explore how consumer expectations and preferences are evolving and how brands can be part of the future of consumer and commerce.
Shoppertainment Is Revolutionising Commerce in APAC - Are You Ready?
For years, we've witnessed that content and entertainment have increasingly driven purchase decisions. Although discounts and promotions continue to be one of the most prominent purchase triggers, and are widely deployed across many brands, relying solely on these tactics may not help a brand differentiate itself effectively from competitors.
Dubai / January 25th, 2024: In a monumental move, Spaceback, a trailblazer in Social Display advertising, has officially joined forces with ThePubverse, ArabyAds' cutting-edge publisher monetization platform.
Dubai, UAE, 15 January 2024: ThePubverse, a prominent player in the field of publisher monetization under the ArabyAds umbrella, is thrilled to unveil its integration with Amazon Publisher Services.
Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook.
Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year.
Download today and unlock strategies including:
Geo-Contextual Advertising
Commerce Solutions
AI Everywhere
And more!
Log in with your MMA membership to gain full access to member research.
The holidays are just around the corner and with it, the biggest shopping season of the year. To help brands maximize success in the weeks ahead, InMarket's 2023 Holiday Playbook contains 12 key recommendations on how to engage consumers, strengthen consumer loyalty, and drive sales.
Download the playbook and access strategies including:
Target Early & Often
Wow Shoppers With Fun & Engaging Creative
Be Of Service & Reward Loyalty
And more!
Log in with your MMA membership to gain full access to member research.
