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Attribution

ROI Genome Flash: Brand Sponsorships

Brand Sponsorships: Vanity Play or Untapped Opportunity?

$9 out of every $10 spent on sponsorships goes unmeasured.

With bigger sports, arts and entertainment activations on the rise, sponsorship investment has become a hot-button issue for decision-makers and the C-suite. But many brands are relying on incomplete, siloed metrics to justify the spend and make investment decisions.

Our latest ROI Genome Flash highlights how brands can effectively measure and optimize sponsorship performance to deliver big rewards. Access it now to learn about:

  • The current sponsorship landscape
  • Key considerations for assessing sponsorship value
  • ROI Genome best practices for executing, activating and optimizing sponsorships

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AI
Attribution
Data
Marketing Growth
ROI

State of AI in marketing: AI Trends & Actionable Insight

The "State of AI in Marketing 2024" report from MMA Global APAC, in collaboration with Punctuate.Inc provides an in-depth analysis of how businesses across the Asia-Pacific (APAC) region are embracing and adapting AI in their marketing strategies. Drawing from extensive survey data, this report explores the current state of AI adoption, the challenges faced by companies, and the innovative applications driving success.

Released: 
July, 2024
File Size: 
9.29MB
Education Section: 
Benchmark Studies, Educational Documents, Trends Reports
Region: 
APAC
Keywords: 
AI, AI in marketing, report, apac, 2024
State of AI in Marketing in Vietnam
AI
Attribution
Data
Marketing Growth
ROI

State of AI in marketing in Vietnam 2024

Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in one of Southeast Asia’s most dynamic markets. Produced by MMA Global and Decision Lab, this report explores current practices, challenges, and future opportunities in AI marketing adoption in Vietnam.

Released: 
June, 2024
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Educational Documents, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
report, vietnam, AI in marketing, AI
Attribution
Consumer Engagement
Customer Lifecycle
MTA

Debunking the Short and Long-Term Myth of Marketing

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and targeted for performance is wrong. We’re challenging marketers to adopt a new audience strategy focused on the Movable Middles that optimally meets both short-term and long-term goals. Here’s how.
Released: 
June, 2024
Education Section: 
Educational Documents, Guidelines, Perspectives
Region: 
Global

App Marketers Speak 2024 - UA Survey

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PDF(s): 
PDF icon app-marketers-speak-2024.pdf
Attribution

A new model for optimal advertising impression allocation across consumer segments

With conflicting recommendations and marketer practices about advertising impression allocation approaches (ie ‘the media strategy’), from approaches centred on reach (‘go broad’) versus targeting (‘get specific’), the debate rages on: ‘Are marketers targeting too much, not enough, or simply targeting the wrong consumers with their advertising?’

Released: 
January, 2024
Region: 
Global
Keywords: 
advertising, targeting, movable middle, lift, media strategy, ROAS, probability of purchase
Attribution
Content Marketing
Privacy

Top 5 Forward Looking Trends in Performance and Affiliate Marketing

January 21, 2024
Member Company: 
Shisham Digital Pvt Ltd

As the Founder of a thriving company in the fast-paced world of digital marketing, I have witnessed firsthand the transformative power of performance and affiliate marketing. These dynamic landscapes are constantly evolving, and staying ahead of the curve is not just a business strategy; it's a necessity. In this article, we will delve into the top 5 future-looking trends in performance and affiliate marketing, shedding light on the innovations that will shape the industry in the years to come.

Attribution
Content Marketing
Data
ROI

Four Tips for Mastering Performance Marketing

November 28, 2023
Member Company: 
Shisham Digital Pvt Ltd

Businesses are constantly seeking ways to optimize their strategies and boost return on investment. One crucial aspect of this optimization process is mastering tracking and attribution in performance marketing. Effectively measuring and attributing the success of your campaigns can significantly enhance your marketing efforts.

Here are four tips to help you navigate the world of performance marketing. This is by Shashi Bhushan Singh, Founder & Director, Shisham Digital which specializes in performance marketing with audience intelligence at the core and global offices.

2023 Holiday Playbook

The holidays are just around the corner and with it, the biggest shopping season of the year. To help brands maximize success in the weeks ahead, InMarket's 2023 Holiday Playbook contains 12 key recommendations on how to engage consumers, strengthen consumer loyalty, and drive sales.

 

Download the playbook and access strategies including:

  • Target Early & Often
  • Wow Shoppers With Fun & Engaging Creative
  • Be Of Service & Reward Loyalty
  • And more!

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2024 Gift Card Playbook

With 55% of shoppers planning to purchase gift cards in the next few months, InMarket’s 2024 Gift Card Playbook contains key insights and recommendations to help marketers take advantage of the growing popularity of gift cards.

 

Insights include:

  • When consumers purchase the highest volume of gift cards
  • The average spend per consumers by gift card category
  • Strategies to target and engage gift card givers & purchasers
  • And more!

Download the report today!

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